Entegral Blog

3 Years ago, one of the most frequent questions we received from potential clients was why our MyProperty Solution was an online solution - it was hard to sell to estate agents at that time due to the concept being so new, a lack of understanding all the benefits and agents relying on traditional paper-based or installed software solutions. Today, we sit with over 1000 active users and our long term investment in developing online solutions is clearly starting to pay off. When speaking to potential clients now, an online solution is a necessity and a major advantage . Online property management and centralised collaboration of office and client information is a 'must-have' for the professional agent. How did this mind shift take place? It all began with the introduction of Internet broadband to South Africa, or not necessarily broadband but Internet access at fixed monthly fees. Entegral's vision back in 2004 was to establish a simple system to allow agents to manage t...

At Entegral we are constantly exploring new ideas in attracting visitors to our property portals and keeping them there by providing the fastest possible way of finding property. In order to claim our status as South Africa's fastest property portal, we are always analyzing visitor trends through a number of web analytical tools such as Google Analytics, and applying the knowledge we get from this to enhance the websites. New features are introduced, visitor click trends analyzed soon after, and either further improved or removed depending on our findings. Static property websites full of banner ads, difficult property searches, or non-property related info is a big NO for us - we aim to provide estate agents and the public with the info they require. We recently introduced 'Tag Clouds' ( on the MyProperty South Africa website), which is another term for a ' weighted list'. Areas with a high number of properties are highlighted in a larger font relative to other...

MyProperty South Africa recorded its best every month in January 2007. Our website analytics reveal for the month of January 2007 the website recorded: 110,000 Visits to the website 1.35 Million page views Over 350,000 property searches performed Monday, remains the busiest day of the week in terms of hits received. This is a an ideal time for estate agents to capture some valuable web enquiries by making sure that new properties are loaded and available for viewing from as early as 7am on a Monday for visitors. Many agents are still, and have in the past, reported how deals have been concluded from property listings loaded on a Sunday or early on a Monday morning with enquiries received soon after the properties became available on the Internet . This then also seems as the most critical time for estate agents to be available - both telephonic and electronically through email. Respond to enquiries as soon as you can and you may soon have some sealed deals. While South African ...