Entegral Blog

MyProperty's search engine optimisation (SEO) work has once again paid off with the MyProperty South Africa and Real Estate South Africa websites taking the top 3 positions in MSN SA ( http://www.msn.co.za/ ) for the search 'real estate'. Click here to view results . Although keyword searches that include 'property' are more common for South Africa, it is also important for estate agents to optimise their websites for the search phrase 'real estate'. This will allow effective targeting of a large percentage of international buyers using 'real estate' rather than 'property' as their search phrase. This is evident looking at our web analytics and the most common search phrases used by international visitors. Search phrases for South African property/real estate vary from country to country and people favour different search engines. Globalisation is becoming an ever increasing factor for local estate agents, with people finding it easier to b...

Entegral has recently installed a new server at its Bryanston IDC to load balance work on its current servers. The new high-end Intel server compliments the existing web and database server infrastructure located in South Africa and Germany. The particular server is used exclusively for website hosting and runs Windows 2003 Server with the Microsoft .NET 2.0 framework as platform. In the first week after the installation MyProperty recorded its best figures ever with on average 70,000 page views per day on the South Africa website alone. Improvements in page views are also noticed on client websites.