Advertise your properties on one property portal? Think again!

Recent statistics from the USA online real estate market reveal some interesting facts.

For May 2011 the top 20 USA real estate websites show that the percentage market share difference between the various websites is very small – in fact none of them could achieve more than 7% market share. The top 20 real estate websites were:

1. realestate.yahoo.com (April ranking: 2) – 6.51 percent market share
2. realtor.com (1) – 6.46 percent
3. zillow.com (3) – 5.69 percent
4. trulia.com (4) – 4.77 percent
5. realestate.msn.com (8) – 2.42 percent
6. frontdoor.com (10) – 2.38 percent
7. rent.com (6) – 2.35 percent
8. homes.com (7) – 2.20 percent
9. realestate.aol.com (5) – 2.13 percent
10. apartmentguide.com (11) – 1.61 percent
11. ziprealty.com (9) – 1.44 percent
12. apartments.com (16) – 1.16 percent
13. rentals.com (13) – 1.16 percent
14. remax.com (14) – 1.06 percent
15. weichert.com (15) – 1.06 percent
16. mynewplace.com (12) – 1.05 percent
17. forrent.com (17) – 0.96 percent
18. homeaway.com (20) – 0.93 percent
19. apartmentfinder.com (31) – 0.93 percent
20. loopnet.com (18) – 0.89 percent

It just shows how stiff competition there is between these websites. Agents advertising listings on only one or two of these websites are effectively missing out on a lot of other potential leads. South African estate agents face the same fate. List your listings on one website and you potentially loose out on a lot of valuable real estate leads.

 

Listing syndication is the answer.

It allows you to list your property listing once, and advertise it on multiple websites without re-capturing.

Entegral is at the forefront of this technology with our relationship with large property portals.  Clients working through Entegral have 2 options which allows property listings to be distributed to multiple websites:

1. OMS (Office Management System)

Listing in the OMS automatically advertises your listings to multiple free and paid portals.

2. GRID interface.

If we import your listings from your own management system using our GRID interface, we can also distribute your listings to multiple portals.

Watch out for an important announcement to be made on the Entegral Facebook page about a new partner website!

Comments

  1. i agree. Putting all your eggs in one basket is not the brightest idea

    ReplyDelete

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