Special offer, new .co.za and .com domain registrations

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An open letter to my team and clients regarding the FNB & Private Property data saga

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Dear Clients,


First of all, thank you for your support through the years and help our team living the dream of running a fully independent company, serving you. I was planning to do a more formal press release, but thought I'd share what I've sent to my team this morning with you to see where we stand as company and the actions we've taken to protect your listing data.


Adriaan

Entegral CEO


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Dear ET Team

As you will know by now, news broke that South African Bank, FNB, has launched a new app that competes with our real estate clients. There has been an incredible social media outrage, to say the least and it promoted further investigation from us.
On Thursday 1 November clients contacted us and asked why their listings appeared on this FNB app as they didn't give any consent to feed their listings. After denials to us and clients that t…
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Hybrid real estate agency backed by cutting-edge technology

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Rugby and real estate technology might seem like an unlikely duo - but working closely with Pink Link and its Director of Business Development, former Springbok rugby player AJ Venter, on their brand new responsive real estate website we have come to realise that there might just be common ground.

Visit the site: www.pinklink.co.za
Pink Link is a newly launched hybrid real estate agency that not only understands the changing nature of the real estate landscape but also has a keen interest in making one of the biggest financial decisions as easy and understandable to buyers and sellers alike.

As a hard-hitting player that was just as comfortable at the flank or lock positions, Venter knows a thing or two about being adaptable and responsive in any given situation. Not unlike our FlexTL websites that adapt and change to your brand and responds seamlessly with any device, it is viewed from.

With its clean and modern layout, the newly launched website is easy to use by implementing industr…
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5 ways to supercharge your real estate SEO with AirTable

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Article by Adriaan Grove, Entegral

It is 2019, start investing in content if you are not already doing so
One of the best investments you can make for your real estate website (apart from creating a great user experience) is to create valuable content that's relevant to your audience. Most estate agents have resorted to integrating news articles and in some cases area articles into their websites to achieve some level of personalisation.

The main focus on real estate websites seems to be on the design (in most cases only the home page is customized), and not on telling your story, showcasing your expertise or giving visitors valuable sticky content. This goes skin deep when the rest of your website looks like that of your competitor. You need to start thinking further than the "one fit for all" template websites out there that doesn't encourage any creativity beyond the home page. In most cases customization beyond the home page cannot be done or you are charged an ar…
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