Special offer, new .co.za and .com domain registrations

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South Africa’s first online real estate marketing conference

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Entegral was proud to co-sponsor South Africa’s first real estate online marketing conference in Cape Town on 9 and 10 March 2010.The event was a success and all participants walked away with a clearer understanding of how to maximise your efforts for online real estate marketing. It presented some interesting views and statistics on social media integration for real estate.Adriaan Grove, Entegral MD, presented an interesting view of Google’s impact on the real estate industry and how the role of the traditional estate agent is changing to a new breed of estate agent, the ‘virtual agent’.What was also clear, is that mobile marketing is a relatively untapped channel for estate agents to explore and that it presents lots of opportunities for early adopters of the technology. We were presented with some fascinating mobile stats by mobile industry expert Rick Joubert.RE/MAX Southern Africa CEO, Adrian Goslet, also presented at the conference and shared some interesting facts on RE/MAX’s o…
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5 ways to supercharge your real estate SEO with AirTable

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Article by Adriaan Grove, Entegral

It is 2019, start investing in content if you are not already doing so
One of the best investments you can make for your real estate website (apart from creating a great user experience) is to create valuable content that's relevant to your audience. Most estate agents have resorted to integrating news articles and in some cases area articles into their websites to achieve some level of personalisation.

The main focus on real estate websites seems to be on the design (in most cases only the home page is customized), and not on telling your story, showcasing your expertise or giving visitors valuable sticky content. This goes skin deep when the rest of your website looks like that of your competitor. You need to start thinking further than the "one fit for all" template websites out there that doesn't encourage any creativity beyond the home page. In most cases customization beyond the home page cannot be done or you are charged an ar…
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New Entegral Real Estate Training division launched

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We are proud to welcome a seasoned property professional with over two decades of sales, training and consulting expertise to Entegral. Gavin Kelsey will be heading up a new Real Estate Training division that takes advantage of his experience as an agent, business owner, franchisee, management executive and trainer across many real estate platforms to deliver a refreshing and practical alternative to agents and agencies.  
His passion for training and consulting is underpinned by ‘simplicity’ and ‘application’. Increased sales and improving results is the goal but it relies on three key ingredients;
1. The individual or company needs to have a need for change; 2. They reach for a solution; 3. Follow the process (exactly) until the results are achieved.
Real estate is a ‘game’ in which everyone can win. 



The 1st training program "Sold in 6 weeks" is now available for booking and has already received very positive feedback (view the testimonials).
The 2nd service on offer for agents …
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