5 ways to supercharge your real estate SEO with AirTable
Article by Adriaan Grove, Entegral
It is 2019, start investing in content if you are not already doing so
One of the best investments you can make for your real estate website (apart from creating a great user experience) is to create valuable content that's relevant to your audience. Most estate agents have resorted to integrating news articles and in some cases area articles into their websites to achieve some level of personalisation.
The main focus on real estate websites seems to be on the design (in most cases only the home page is customized), and not on telling your story, showcasing your expertise or giving visitors valuable sticky content. This goes skin deep when the rest of your website looks like that of your competitor. You need to start thinking further than the "one fit for all" template websites out there that doesn't encourage any creativity beyond the home page. In most cases customization beyond the home page cannot be done or you are charged an ar…
It is 2019, start investing in content if you are not already doing so
One of the best investments you can make for your real estate website (apart from creating a great user experience) is to create valuable content that's relevant to your audience. Most estate agents have resorted to integrating news articles and in some cases area articles into their websites to achieve some level of personalisation.
The main focus on real estate websites seems to be on the design (in most cases only the home page is customized), and not on telling your story, showcasing your expertise or giving visitors valuable sticky content. This goes skin deep when the rest of your website looks like that of your competitor. You need to start thinking further than the "one fit for all" template websites out there that doesn't encourage any creativity beyond the home page. In most cases customization beyond the home page cannot be done or you are charged an ar…
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