Special offer, new .co.za and .com domain registrations

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An open letter to my team and clients regarding the FNB & Private Property data saga

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Dear Clients,


First of all, thank you for your support through the years and help our team living the dream of running a fully independent company, serving you. I was planning to do a more formal press release, but thought I'd share what I've sent to my team this morning with you to see where we stand as company and the actions we've taken to protect your listing data.


Adriaan

Entegral CEO


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Dear ET Team

As you will know by now, news broke that South African Bank, FNB, has launched a new app that competes with our real estate clients. There has been an incredible social media outrage, to say the least and it promoted further investigation from us.
On Thursday 1 November clients contacted us and asked why their listings appeared on this FNB app as they didn't give any consent to feed their listings. After denials to us and clients that t…
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5 ways to supercharge your real estate SEO with AirTable

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Article by Adriaan Grove, Entegral

It is 2019, start investing in content if you are not already doing so
One of the best investments you can make for your real estate website (apart from creating a great user experience) is to create valuable content that's relevant to your audience. Most estate agents have resorted to integrating news articles and in some cases area articles into their websites to achieve some level of personalisation.

The main focus on real estate websites seems to be on the design (in most cases only the home page is customized), and not on telling your story, showcasing your expertise or giving visitors valuable sticky content. This goes skin deep when the rest of your website looks like that of your competitor. You need to start thinking further than the "one fit for all" template websites out there that doesn't encourage any creativity beyond the home page. In most cases customization beyond the home page cannot be done or you are charged an ar…
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MyProperty South Africa - tweaked home page

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Last year we introduced our new MyProperty South Africa property portal, that runs on our Flex Template Language real estate platform. FlexTL is a unique serverless real estate platform that allows for the rapid development of real estate websites of any size, and even allows you to use your own developers.

Since the launch we've been hard at work with some fine tuning, brain storming new functionality and coding enhancements for incremental roll-outs this year.


Today we've updated the home page which aims to highlight some key features:

The integrated Google search is kept. It allows you to type in any location in South Africa, and the system will search for properties in a radius around that point, allowing buyers to find more listings in the same area. A neighborhood feature highlights selected areas and gives insight into popular areas in South Africa including photos, map, latest listings and agents. This is already the largest selection of neighborhood info and photos for…
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