Survey: Estate Agent Property Portal Survey

We are doing a bit of research, here is your chance to cast your vote on a general estate agent property portal survey. Open to all registered South African estate agents - the survey closes on Thursday 22 November.

Click here to complete the quick survey

Opinion: Portals have perfected the art of creating home buyers out of thin air

Property portals seem to have perfected the art of creating a lot more buyers than what there currently are in the market. Thousands of leads can be generated to a single agency in a month, but judging by some agency’s lead reports, and social media comments, very few actually result in sales. Estate agents are frustrated. What gives?

Entegral's founder, Adriaan Grove gives his opinion on this, lead fatigue, the law of diminishing returns and Zillow's move as portal concierge service. Read more here.

An open letter to my team and clients regarding the FNB & Private Property data saga

Dear Clients,

First of all, thank you for your support through the years and help our team living the dream of running a fully independent company, serving you. I was planning to do a more formal press release, but thought I'd share what I've sent to my team this morning with you to see where we stand as company and the actions we've taken to protect your listing data.


Entegral CEO


Dear ET Team

As you will know by now, news broke that South African Bank, FNB, has launched a new app that competes with our real estate clients. There has been an incredible social media outrage, to say the least and it promoted further investigation from us.
On Thursday 1 November clients contacted us and asked why their listings appeared on this FNB app as they didn't give any consent to feed their listings. After denials to us and clients that t…

A new vision with the new MyProperty South Africa portal

Our team has managed to launch the new MyProperty South Africa property portal in July and have committed to making it the top property portal in South Africa. Not an easy task, as our CEO explained in this blog post, as it requires a long-term vision, relentless tweaking and working through lots of user feedback and analytics to perfect it.

You can read more about our 'Why' here, to get insight on how we are aligning the portal to focus more on the role of professional agents.

We got rid of subscription fees, and also ads that clutter the user experience, and provide the portal as a free to list portals for Entegral clients using the OMS or Base. We furthermore provide a free feed for major service providers through our standalone property listing syndication system called Sync. For a small fee, it provides you with the advantage to also feed to other free or paid portals to increase your online exposure.

We will continuously tweak the portal with unique new features and have…

Get a realtime quote for your estate agency website and listing syndication requirements

Entegral offers a unique set of products for estate agencies, that are designed with pricing structures that scale with the size of your agency. These products can be used in combination for a complete solution, or used individually. It is perfectly suited for existing agencies, new startups or national franchise groups.

Base: A mobile friendly listing, contacts and document management.
Sync: Listing syndication to more local portals than any other service providers.
Flex: Responsive real estate websites.

To calculate your once-off setup and monthly hosting fees simply use our realtime quote generator: (Have a look at the cost savings when you opt for debit order or 12 month upfront payments).

If you order a website, a setup fee of 50% is payable upfront, with the rest due on launch. We don't tie you into any 24 month contract and we offer a full refund if you are not happy with the end result. Entegral is an accredited domain registrar, so your domains…

Industry first CloudFront feature for faster Flex real estate websites

An a real estate industry first, all Flex websites built on the new Flex Template Language platform now comes standard with HTTPS and CDN features:

SSL certificate included with default routing to HTTPS for your domain. Great to boost your SEO a little with Google, and certainly inspiring more confidence for visitors to your website when they see the 'secure site' label next to your website. Your complete website is replicated across the Amazon CloudFront CDN (content delivery network) to more than 100 edge locations. This results in faster access for visitors located anywhere in the world, as they will be routed to their nearest location to open your website. Your website is automatically replicated and any listing or other updates you do is also 'cloned' to all these locations. You can read more about CloudFront here and the benefits for your website

Since Flex websites are responsive, the new features can be enjoyed by clients visiting your website from any device.

Hybrid real estate agency backed by cutting-edge technology

Rugby and real estate technology might seem like an unlikely duo - but working closely with Pink Link and its Director of Business Development, former Springbok rugby player AJ Venter, on their brand new responsive real estate website we have come to realise that there might just be common ground.

Visit the site:
Pink Link is a newly launched hybrid real estate agency that not only understands the changing nature of the real estate landscape but also has a keen interest in making one of the biggest financial decisions as easy and understandable to buyers and sellers alike.

As a hard-hitting player that was just as comfortable at the flank or lock positions, Venter knows a thing or two about being adaptable and responsive in any given situation. Not unlike our FlexTL websites that adapt and change to your brand and responds seamlessly with any device, it is viewed from.

With its clean and modern layout, the newly launched website is easy to use by implementing industr…