Entegral Company Blog

Entegral is now making it easier and more cost effective to launch any type of real estate portal, anywhere in the world, using our new portal-as-a-service platform. 

The service provides a quicker way to get a new portal to market with a highly optimized, tried and tested platform. It removes the complexities and therefor the risk normally associated with setting up a new real estate portal under a predictable cost structure.

The solution is perfect for:

Real estate organisations like MLS's who'd like to launch a local portal with their members.Smaller real estate groups who'd like to establish a hyperlocal presence in a particular region.Larger franchise groups looking to roll out a national or international brands.Entrepeneurs looking to launch a real estate portal and associated services in their own country.
The costs benefits can be quite significant compared to developing your own portal from scratch while providing cutting edge features by default. Entegral has deve…

by Adriaan Grove, Entegral

Are you an estate agency looking for a fully customized website? You've probably received some eye watering quotes or think a customized website is reserved for large franchise groups?

How things used to work until now
Nowadays, most real estate website solutions give you a very limited choice in terms of customization. In most cases, one template is offered where the home page and overall colour scheme can be tweaked to create a more unique look and feel. This customization, unfortunately, disappears when you start to drill down to the sub-pages and realize your website is an exact duplicate of your competitor's.

This is done with reason, as web development companies need to keep costs low, and having one set of code to maintain helps a great deal. Fully customized websites need to be built from scratch, which in turn means a large upfront investment, time, and associated delivery risk. It certainly puts a damper on any creative ideas or unique work…

Article by Adriaan Grove, Entegral

It is 2019, start investing in content if you are not already doing so
One of the best investments you can make for your real estate website (apart from creating a great user experience) is to create valuable content that's relevant to your audience. Most estate agents have resorted to integrating news articles and in some cases area articles into their websites to achieve some level of personalisation.

The main focus on real estate websites seems to be on the design (in most cases only the home page is customized), and not on telling your story, showcasing your expertise or giving visitors valuable sticky content. This goes skin deep when the rest of your website looks like that of your competitor. You need to start thinking further than the "one fit for all" template websites out there that doesn't encourage any creativity beyond the home page. In most cases customization beyond the home page cannot be done or you are charged an ar…

Start with a responsive base
Are you weighing up your options on a service provider for your real estate business' website? Ask yourself one simple question - will my website be responsive and automatically adapt to any screen size device? This really is one of the most important factors to consider in 2019 when you need to stay at the forefront of technology. Google recommends responsive design for a better user experience, something our team envisioned and has perfected over the years.

Customize the front end, the way you want
Flex real estate websites are responsive, and now provides a higher degree of customization for agencies wishing to do something different to the limited stock templates sites we see these days. We now offer 5 new unique templates to choose from and offer a greater degree of freedom to customise them further to accommodate your look & feel. If that is not enough, fully customized websites can be developed using our industry first real estate development …

Last year we introduced our new MyProperty South Africa property portal, that runs on our Flex Template Language real estate platform. FlexTL is a unique serverless real estate platform that allows for the rapid development of real estate websites of any size, and even allows you to use your own developers.

Since the launch we've been hard at work with some fine tuning, brain storming new functionality and coding enhancements for incremental roll-outs this year.


Today we've updated the home page which aims to highlight some key features:

The integrated Google search is kept. It allows you to type in any location in South Africa, and the system will search for properties in a radius around that point, allowing buyers to find more listings in the same area. A neighborhood feature highlights selected areas and gives insight into popular areas in South Africa including photos, map, latest listings and agents. This is already the largest selection of neighborhood info and photos for…

We are doing a bit of research, here is your chance to cast your vote on a general estate agent property portal survey. Open to all registered South African estate agents - the survey closes on Thursday 22 November.

Click here to complete the quick survey. 

Property portals seem to have perfected the art of creating a lot more buyers than what there currently are in the market. Thousands of leads can be generated to a single agency in a month, but judging by some agency’s lead reports, and social media comments, very few actually result in sales. Estate agents are frustrated. What gives?

Entegral's founder, Adriaan Grove gives his opinion on this, lead fatigue, the law of diminishing returns and Zillow's move as portal concierge service. Read more here.