How to feature your top listings and top neighbourhoods with Flex

Real estate agents looking for creative freedom to adapt their websites to fit their unique needs should look no further than Flex - a website solution for forward-thinking property professionals.

Our comprehensive solution allows users to do some amazing things - and to help you see just how easy it is, we review how you can tweak your home page to emphasize your main areas of operation. 

This not allows you to showcase your area of expertise, but also makes your social media marketing more effective.

Tweak what featured properties display on your home page

Did you know that you have full control over the featured properties on your Flex real estate website?You can:

  • Apply any filters (price range, area, property type etc). 
  • You can apply a custom listing tags filter (e.g. tag with 'featured' or 'showcase' or multiple filters 'sea view', 'mountain view'.)
  • Show the latest listings and tweak the number of properties to display.
  • You can tweak the entire look and feel when on our premium package.

More info here in our help files. 


You may also be interested in reading about the related property listings feature.


Feature your top neighbourhoods

Can visitors get an overview of your main areas of operation when they land on your home page? You can create a matrix of your top neighbourhoods on your home page or any other page like this:


The benefits are twofold:

  • A great way to showcase the areas you specialise in.
  • Helps with SEO efforts by putting more focus on the specific area landing pages.
When someone clicks through you have plenty of options on the landing pages:

  • Suburb landing pages like this. A quick and effective way
  • Suburb overview landing pages like this. Highly recommended and a lot more effective for SEO purposes. You can also showcase your neighbourhood expertise. You have full control over the content.
  • Filtered search results like this. In this example, we've filtered for homes above a certain price with a pool. You can be creative and create custom filters (e.g. home style, views, specific estates etc).

    • These landing pages can be customised and include call-to-action forms. E.g. 'get a free valuation on your Sea Point home'. Use this in your social media campaigns as a landing page for free valuations or use our Flex Dynamic Ads to showcase listings in the specific area with a link to your specific area landing page.

    Take it one step further



    Popular posts from this blog

    Easily link Base with external CRM systems

    Image
    What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
    Read more

    Property24 acquires Private Property, what do estate agents think?

    Image
    Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
    Read more

    US trends show more buyers come from internet, less from print

    Image
    Where home buyers found the home they purchased- 2001 vs. 2008   Have a look at the very interesting figures published for USA home buyers on: http://rismedia.com/2009-03-29/buyers-becoming-more-successful-finding-homes-through-internet/   The NAR statistics show that 7 years on from 2001, 32% of home buyers found their home through the internet. What’s even more interesting is that print newspaper hardly makes an impact, a mere 3% of buyers found their home through print.  
    Read more