Entegral Blog

AI is expected to have a significant impact on the real estate industry in the coming years. This is why we are investing in new technologies that will enable us to empower our clients with the latest in cutting-edge tools to make their daily operations run smoother. We will soon launch a ground-breaking AI-powered feature into one of our core products.  Looking into the crystal ball, it is becoming more clear how AI could potentially impact the industry, including: 1. Improved property valuations: AI algorithms could be used to more accurately value properties using a combination of historical and current for sale and sold data, as well as advanced image analysis, potentially reducing the need for human appraisers 2. Enhanced property listings: AI-powered platforms could make it easier for real estate agents to list properties, including by automatically generating listing descriptions and adding supplemental data. 3. Predictive analytics: AI could be used to analyse data on pas...

With the Zapier integration from Base , you can connect your listings, contacts, and calendars with thousands of popular apps. Automate repetitive tasks and work more efficiently. New property and user search functions We've created two new search functions to help automated your real estate business: 1. Find a agent: Looks up a user in Base using their unique ID and returns key fields which you can process and use in external apps. 2. Find a property: Pass the property id and all key property details including photos are returned: Example search Imagine a scenario where you capture a Property ID in a spreadheet (e.g. from website leads using the 'new lead' trigger) and want to extract the corresponding key property details from Base. We've set up a  simple Zap  that does this and extracts the price, location, agent, status and first photo into our Google Sheet: Using Zapier, you can now use this info to connect it to thousands of other apps and do further automations w...

Configure individual user-shared listing and contacts access If you wanted a way to provide access to team member listings and contacts between individual users in Base (typical required for teams), you can now do this. This enables you to ringfence listing and contact access within groups or teams in your office.  See our help file on how to configure profiles . You can also configure individual user portal access . This makes it possible to provide personalised access to portals for specific teams in your office. Base and Flex also support multi-office configurations for national groups. Flex listing address display If you mark your listing as 'show on map' in Base our your supported CRM system, the exact address is now more prominently shown just under the property details. More updates We've increased the number of photos syndicated to partner portal Property24 to 50 photos . New Base Zapier actions  will be launched soon in October, including a property search.  In c...

We are proud to announce the Flex Dynamic Ads is now out of beta and available for order to all our real estate clients. The integration with your Flex responsive real estate website is a game-changer. The platform records detailed buyer search metrics and feeds that straight back into Facebook to deliver high-precision listing ads.  These ads link to your website, and not some external portal. The result is ads that perform better over the long run. We've simplified everything by eliminating the need to manage this in a new tool, Base CRM handles everything . What's more, 100% of your ad spend budget goes into building your brand. Check out the slideshow below:

"Time is what we want most, but what we use worst" ~ William Penn When we get so used to doing things in a certain way we fail to step back and investigate how we can work more efficiently and save time (and money) in the process. We get into comfort zones with outdated tools and fear trying out something new. Time lost on repetitive admin tasks impacts your business bottom line. That's time you could have spent on productive tasks. Save enough time and it opens the door to appointing someone new in your business. At Entegral we have a mindset of always trying to work more efficient and we push this view down into our product development. We are always on the lookout for how we can make your real estate business more profitable. So how much time can you save in your real estate agency by automating everyday tasks? We've compiled 10 ways our platforms can help you create more time out of thin air. Maybe you can think of some more or have some ideas on how w...

Tenant applications can take up a considerable amount of admin time. This includes getting the application, managing it somewhere centrally, and keeping it safe for further access. We had a look at how we could not only streamline and optimise this process but also develop an integrated tenant application module. The result of this is our newly launched optional tenant application for your Flex website (available in standard and premium packages). Integrated  Tenant Application wizard for Flex Once enabled, an integrated tenant application link will show on all your rental listings like this: You can see it in action on this sample rental property on our Flex Bold demo site. It takes you through a wizard where all application details including personal contact, bank, and supporting documents are captured. Since Flex is responsive, the application is seamlessly integrated and will work on any device. With 100% uptime and SSL security as standard, tenants can capture in confidence....

We now include a separate real estate credentials field on the latest Flex real estate websites , under the agent name and role, as showcased below:   The feature is available to all clients on the latest Flex websites. If you have a custom website (Premium solution), please contact us to get this feature enabled for your site. The credential field can be updated in Base under your profile, or if you use the Sync API , through the new credentials field.

While our Flex responsive real estate website platform is the perfect solution for the majority of our real estate agents, some clients prefer full control over their website content and layout with their own development team. At Entegral we believe in freedom of choice , and not tying you into any specific platform. In this case, WordPress is the most popular choice and Base is the perfect listing platform to power your WordPress website. Here is how: 1. As an account holder, you can create Base API keys and documentation for developers who build your WordPress site. You can restrict the type of data that can be retrieved to only public available info (the stuff that appears on portals).  2. Once integrated, any updates done in Base can be retrieved for your WordPress interface at a set interval. The integration itself will need to be done by your developers. There are no additional fees for using the Base API.  3. You have full control over this interface and can revoke Ba...

Our Base API provides an interface to connect your Base listing and contact data with external systems, like Wordpress . This is perfect for when you need access to all your listing or contact data to synchronise with external systems. You can configure multiple keys and have full control over who has access to your data. Base also offers the Zapier connection that allows you to connect your real estate data with thousands of popular apps . This is perfect to create event driven workflows that triggers when you do something in Base or your external app.  New restricted public listing profile We've updated the Base API configuration to support restricted access to data. This can be used in cases where you want to restrict your data feed to public listing data only (so the non-sensitive details that would typically appear on property portals).  Simply go to Base and configure a new restricted key for any 3rd party systems where you want to send limited listing data only.

Automated leads import improvements Base has a unique feature that allows you to automatically import leads from all the property portals . This is available to all users within your office and simplifies the tedious task of having to manually copy and paste lead info into one central CRM database. We've now simplified the process even more, and made it even more efficient, with lead imports happening in as little as 2 minutes. There is also no more need to configure IMAP email settings. Lead import can be set up in a minute or two on your account.  Head over to our help section to set up your account, and get all your office leads in one place. New listing views PDF report Base provides insights into listing performance with integrated listing views on each listing: We've now created a professional looking PDF brochure which provides a daily trend of views per portal. Head over to one of your mandates, click on reports, and select the Listing Views Report . Base performance t...

As of 1 February 2022, the new Property Practitioners Act (PPA)  of South Africa will officially commence. Here is how the Entegral platform helps your estate agency comply.  Management System Of particular importance is the requirement to keep any mandate, sale, and marketing documents for a minimum of 5 years within the agency: Base real estate CRM system provides unlimited file storage for your office, both on individual mandates , so you can store the mandate agreement, offer to purchase, and other files, and on your office document library which is perfect to store all general marketing material. With a massive 200MB/file limit you can upload super large files too. Since there is no need to delete any listings from Base, any expired, sold or other inactive listings will also be saved, together with all documents saved on them. Stored an unlimited number of files with Base and access them from anywhere Save all mandate related documents securely on every listing The lis...

Base allows you to automate your real estate business with connections to thousands of popular apps via our  Zapier integration .   Now we've added  much-requested property triggers . It will trigger when a new listing is loaded, or an existing one is updated, allowing for a lot of flexibility in building custom workflows. Essentially, allowing you to send your listing data to popular (external) apps. We, however, went the extra mile and created filters for the triggers as shown below. It allows you to filter specific listings, e.g. only for sale or rental, specific agents, price range, property type, etc. If the conditions are met, the trigger will fire and kick off your workflow.  This can even be used to auto-publish your listings to a Facebook or other platform. We've created  this template to get you started . We included a 30min timer to allow sufficient time for the listing to reach your website. New to Zapier? Check out this help article to get started...

We are kicking off the year on a high note with the announcement of Flex Ads , a platform that allows agents to dynamically create automated real estate ads on two of the most prominent social networks, Facebook and Instagram. An an industry first, real estate ads can be created in record time from newly added listings captured in Base , pushed to social platforms, and clicks will direct straight to your Flex responsive website  (and not some 3rd party platform). The platform will automatically create all the ads, and ensure that it is delivered to the right buyers and sellers with fine tuned campaigns. We will onboard a limited number of clients in the beta phase, so if you are interested, please sign up here for more info:  https://launch.entegral.net/

We take you through our top 20 hits of 2021 and give you a sneak peek of something special we are launching for the real estate industry in 2022.

If you are using Entegral Base for your real estate agency , you can now also import your Private Property listing views. This complements the existing portal views integration  and now allows you to compare listing views per day on any listing for top portals. The x8 portal platforms now supported as of December 2021:  Property24 South Africa and Namibia MyProperty South Africa and Namibia Gumtree South Africa Private Property South Africa Your Entegral Flex website Your own website if powered by Entegral Base API  Please log in to Base for the announcement or simply go to Base / Settings / Integrations and under the Private Property logo, configure your settings.  

We are pleased to announce that the Entegral Base Zapier integration is now in public beta ( previously in private beta) . Check it out here  and read this article on how Zapier and Base can help you automate your real estate business . Entegral is one of only a few real estate platforms worldwide to offer a Zapier integration for estate agents. It allows you to  connect your real estate data  to thousands of popular apps - and it doesn't force you into using specific apps or CRM's. The choice is yours! Best of all, there is no additional cost to integrate Base with your popular apps, and you can even start with a free Zapier account. Our team will now start creating  popular integration templates . Templates will be preconfigured, which makes it even easier to set up popular integrations. You can check out the one below, where we automatically add your contacts to Microsoft Outlook: Base and Zapier opens up many creative ways to automate your real estate data betwe...

Entegral clients can now get early access to our new Base listing view stats functionality. It consolidates listing views per day per portal on all your mandates. There is also a rollup feature for the office to track overall views across all listings on participating portals. Once activated, we will start tracking listing views on all your mandates and keep a permanent history of views on all active and inactive listings. Portals supported We're launching with initial support for the following portals: Property24 South Africa and Namibia MyProperty South Africa and Namibia Gumtree South Africa Your own Flex website (any country) Your external website built through the Base API (based on certain requirements) We can support any other portal if they can make your listing view stats available to us Listing statistics forms part of an exciting new and bigger product that we will launch soon and the functionality will be expanded over time. Sign up process Your office administrator ...

A powerful new way to categorise your listings in Base, and even turn it into a searchable feature on your Flex real estate website is now available to Entegral clients.    Listing tags are automatically displayed on individual listings, similiar to the above. They highlight certain property features, are clickable to filter on similiar listings, and can even be included as search options .  See this help article and learn how you can use listing tags in creative ways on your Flex website.  Listing tags can be configured in Base by office administrators, and is made available to all users on their listings.  You can read more here on how to configure listing tags .  P.S. the feature has been rolled out to all of the latest generation Flex website. If you don't see this feature on your website, and would like to enable it, please contact our team. Flex is the benchmark for creating highly personalised real estate websites, and with listing tags, we give ag...

We are proud to announce the official launch of our new premium Flex real estate theme, called Bold. While our standard Flex themes are already the benchmark for creating highly personalised real estate websites , the Bold theme takes it one step further: A highly optimised, premium layout that makes your brand and your listing portfolio stand out;  Your SEO is supercharged with advanced Airtable integration: Features like area articles, agent reviews, and FAQ sections that are integrated throughout your website, comes standard; The option of multi-step lead forms. custom lead routing, payment gateway integration, and other custom integrations; Other Flex features, including the ability to customise your property search function, search results, property details, and other dynamic pages are included; It can be powered by our Base CRM , our external listing systems, and is backed by our legendary 100% uptime guarantee, unrestricted bandwidth, and storage. View the Bold theme sample ...

We've launched an improved automatic lead synchronisation for Base users. Once configured, this feature allows you to automatically import new property leads from all the popular property portals into your Base inbox. From here you can easily convert those leads into contacts and keep a detailed history of all your leads per portal and property. This feature works by securely scanning your email account for new leads and auto-extracting all info, linking the lead to the property and even allows you to send those lead to external systems via our Zapier interface . Office administrators/owners can then also get a consolidated view of incoming leads under the contacts / leads section. More reliable and accurate lead extraction We've reworked the functionality to provide more reliable and accurate lead extraction, taking care to extract the correct contact info and message from your leads. New leads are imported within 2 minutes of arrival into Base. If all goes well we will red...