Real estate agents - improve your social media profiles in less than an hour
With all that needs to be done in a day, there is hardly time to update and improve our social media profiles - but these tips and tricks can all be done in a few minutes and will improve your profile considerably!
Size matters
Take a few minutes and optimise your profile and cover photos for each different channel. This means that the photos fall within the dimensions the recommended size for each network.
It greatly reflects on your brand if everything looks sleek and professional.
Standard image sizes for major social networks are as follows:
Consistency is key
With so many other things in life and business, consistency is key on social media. Make your brand easily recognizable by using the same profile photo across all your channels.
The more people see your logo (or face) as they scan their various social networks, the more likely you are to be top of mind when they actually need your product or service.
The same goes for handles - the easier it is to find you across all the networks, the better your searchability. That is why we recommend that you have the same handle for your business profiles across the board. Or at least as close as possible. If you are John Doe Real Estate on Facebook but on Twitter the @JohnDoeRealEstate handle is taken try @JohnDoe_RealEstate.
Add keywords to your profile for SEO
What do you want to be known for? Is it as Roodepoort’s Area Specialist? Luxury property sales? Whatever your niche is, it’s essential that you make yourself discoverable in that field. When people Google or Facebook search ‘real estate agent Roodepoort’, you want your company logo to pop up.
Believe it or not, simply adding relevant keywords to your social profiles can go a long way to helping you get there.
These terms should appear in your LinkedIn job title, job description, and skills. It should appear in your bio copy but don’t just drop these terms in haphazardly. Work them into your bios in a way that’s logical, professional, and actually describes how you relate to these terms
Fill in every field of your bio (with engaging copy)
Leaving a field blank is a surefire way to come off as unprofessional or lazy. But you can’t write just anything. It’s important that the text in your bio clearly and succinctly explains what your agency is about, and what it has to offer.
Also, note that social networks often update how many fields are available in bios. If it’s been more than a year since you’ve updated your business’s Facebook page, for example, there’s likely a new field to fill out.
Link to your other social media profiles
One of the fields in a few of your social profiles will probably be “Website.” Many of us take this field too literally and just drop in their website before moving on. Don’t stop there. Use this field to link to your other social profiles as another means for cross-promotion.
Facebook allows you to add multiple links to their websites field. There are also apps which allow you to display Instagram and YouTube accounts in Facebook tabs. LinkedIn allows you to add your Twitter account to your profile. Pinterest allows you to connect both Facebook and Twitter, in addition to having a website field within your profile.
The opportunities for cross promotion are there. There might not be an easier way to quickly improve your accounts.
Remember to add all your social media links on your Entegral Flex website as well. Making it even easier for people to find you on their preferred social media network.
And while we are busy discussing links - make sure the links on your profile work properly. There is nothing quite as annoying as being enticed to click on a link only to be misdirected or getting a dead page.
Reviews and endorsements
People trust their friends and family far more than any advertisements. Having positive reviews on your social media profiles can go a long way in earning people’s trust and increasing your chances of turning strangers into followers, and followers into business.
While an hour might not be enough time to actually get reviews up on your profiles, it is definitely enough time for you to write messages to a few of your brand advocates or friendly clients, asking them to leave you positive comments.
These improvements should all take less than an hour and will definitely improve your profiles. You can learn more about social media for real estate agents with these related articles:
Size matters
Take a few minutes and optimise your profile and cover photos for each different channel. This means that the photos fall within the dimensions the recommended size for each network.
It greatly reflects on your brand if everything looks sleek and professional.
Standard image sizes for major social networks are as follows:
- Facebook profile picture: 170 X 170 pixels
- Facebook cover photo: 828 X 465 pixels
- Twitter profile photo: 400 X 400 pixels
- Twitter header image: 1,500 X 500 pixels
- Google+ profile picture: 250 X 250 pixels (minimum)
- Google+ cover photo: 1080 X 608 pixels
- LinkedIn profile photo: 400 X 400 pixels (minimum)
- LinkedIn custom background: 1584 X 396
- LinkedIn cover photo: 974 X 330 pixels
- LinkedIn banner image: 646 X 220 pixels
- Instagram profile picture: 110 X 110 pixels
- Pinterest profile picture: 150 X 150 pixels
- YouTube profile picture: 800 X 800 pixels
- YouTube cover photo: 2,560 X 1,440 pixels on desktop
Consistency is key
With so many other things in life and business, consistency is key on social media. Make your brand easily recognizable by using the same profile photo across all your channels.
The more people see your logo (or face) as they scan their various social networks, the more likely you are to be top of mind when they actually need your product or service.
The same goes for handles - the easier it is to find you across all the networks, the better your searchability. That is why we recommend that you have the same handle for your business profiles across the board. Or at least as close as possible. If you are John Doe Real Estate on Facebook but on Twitter the @JohnDoeRealEstate handle is taken try @JohnDoe_RealEstate.
Add keywords to your profile for SEO
What do you want to be known for? Is it as Roodepoort’s Area Specialist? Luxury property sales? Whatever your niche is, it’s essential that you make yourself discoverable in that field. When people Google or Facebook search ‘real estate agent Roodepoort’, you want your company logo to pop up.
Believe it or not, simply adding relevant keywords to your social profiles can go a long way to helping you get there.
These terms should appear in your LinkedIn job title, job description, and skills. It should appear in your bio copy but don’t just drop these terms in haphazardly. Work them into your bios in a way that’s logical, professional, and actually describes how you relate to these terms
Fill in every field of your bio (with engaging copy)
Leaving a field blank is a surefire way to come off as unprofessional or lazy. But you can’t write just anything. It’s important that the text in your bio clearly and succinctly explains what your agency is about, and what it has to offer.
Also, note that social networks often update how many fields are available in bios. If it’s been more than a year since you’ve updated your business’s Facebook page, for example, there’s likely a new field to fill out.
Link to your other social media profiles
One of the fields in a few of your social profiles will probably be “Website.” Many of us take this field too literally and just drop in their website before moving on. Don’t stop there. Use this field to link to your other social profiles as another means for cross-promotion.
Facebook allows you to add multiple links to their websites field. There are also apps which allow you to display Instagram and YouTube accounts in Facebook tabs. LinkedIn allows you to add your Twitter account to your profile. Pinterest allows you to connect both Facebook and Twitter, in addition to having a website field within your profile.
The opportunities for cross promotion are there. There might not be an easier way to quickly improve your accounts.
Remember to add all your social media links on your Entegral Flex website as well. Making it even easier for people to find you on their preferred social media network.
And while we are busy discussing links - make sure the links on your profile work properly. There is nothing quite as annoying as being enticed to click on a link only to be misdirected or getting a dead page.
Reviews and endorsements
People trust their friends and family far more than any advertisements. Having positive reviews on your social media profiles can go a long way in earning people’s trust and increasing your chances of turning strangers into followers, and followers into business.
While an hour might not be enough time to actually get reviews up on your profiles, it is definitely enough time for you to write messages to a few of your brand advocates or friendly clients, asking them to leave you positive comments.
These improvements should all take less than an hour and will definitely improve your profiles. You can learn more about social media for real estate agents with these related articles:
- How to write a real estate agent profile that will attract business
- Instagram Stories for Real Estate - Here is what you need to know
- Increasing engagement and website visits with Twitter cards
- 8 ways to use social media to grow your real estate business
- 5 Little-known Instagram features you should be using for your real estate brand
