Minimal effort SEO - Evergreen content for your real estate website

By now, writing ‘Content is King’ feels like writing lines for punishment - everyone knows it to be true, but reading it over and over again is becoming a little unbearable. Mostly because, while you know it is an important part of your search engine optimisation (SEO) efforts, you simply don’t have the time to write fresh content daily.


The answer is evergreen content

What is Evergreen Content?

Evergreen content is content that doesn't go out of date. The core topic of evergreen content will be relevant to readers no matter what's going on in the current news cycle, or which season it is.

That doesn't mean you need to predict the future, all it means is that you will have to write about real estate topics that will always stay relevant to your clients.

The features of evergreen content:

  • Relevant, regardless of any external factors like news cycle or season
  • How-tos, data-based posts, case studies, origins/history, lists, tips, complete guides
  • Basic information (because it doesn't rely on techniques or tools that could become irrelevant)

Ideas for evergreen content in real estate


  • The home buying process: Explain the process from the questions you should ask before starting your home search, all the way through to what happens during the transfer process. You can even go a step further and create an infographic to show the steps (visual content is always a bonus)
  • A  post with frequently asked questions about buying/selling a home
  • A guide for first-time tenants about what documents they will need and what the process will involve - for example, credit checks, in-  and outgoing inspections etc.
  • A post about what a home seller can expect after they have signed a mandate with you to sell their property.

The golden rule with evergreen content is to keep it updated - if there is any changes in laws or requirements that you have written about, you should update the post immediately. Not only will you have factually correct information, chances are people will be able to find your website easier if you have the answer they are looking for.

Remarket the post 

After you first published the post you can market it across your social media platforms, but don’t leave it there - remarket the post at a later stage. For example, if you wrote a post about ‘The essential maintenance checklist for new homeowners,” you can remarket that post at the beginning of the year when most people feel more inclined to home maintenance or upgrades.

Publishing news is easy

No one understands the real estate industry better than you, so why not use it to your benefit with evergreen content? We have made it easy for you to publish news to your Entegral powered Flex websites from your OMS dashboard.

You can read the help file here: How to publish news on my Flex website

Contact our support staff if you need assistance or to request a quote for a new responsive Flex real estate website.


Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal l...
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate ...
Read more

New Flex integrated tenant application module launched

Image
Tenant applications can take up a considerable amount of admin time. This includes getting the application, managing it somewhere centrally, and keeping it safe for further access. We had a look at how we could not only streamline and optimise this process but also develop an integrated tenant application module. The result of this is our newly launched optional tenant application for your Flex website (available in standard and premium packages). Integrated  Tenant Application wizard for Flex Once enabled, an integrated tenant application link will show on all your rental listings like this: You can see it in action on this sample rental property on our Flex Bold demo site. It takes you through a wizard where all application details including personal contact, bank, and supporting documents are captured. Since Flex is responsive, the application is seamlessly integrated and will work on any device. With 100% uptime and SSL security as standard, tenants can capture in confidence....
Read more