Your online reputation can make or break your real estate business

The real estate game has always been about building lasting business relationships and in the digital age, this has become not only an in-person reality but also a digital actuality.


Word-of-mouth marketing has (and still is) one of the most important tools a real estate agent has to gain new clients and in the digital landscape, word-of-mouth marketing presents itself as recommendations and testimonials.

So how do you get your online reputation to match your offline reputation? We take a look at a few ways you build a formidable online reputation.

Make it easy for people to give reviews

Facebook remains one of the biggest social networks and also the easiest way for your clients to review and recommend your services. Therefore it is vital for you to have a Facebook business page for your agency and to display your social media icons on your website.

Your Entegral responsive Flex website makes it easy for you to display your social media icons to ensure visitors can find your social media pages quickly and easily.

Promote your services

It is not just about asking for testimonials from your clients, you have to advertise your own abilities. Do this by asking clients if they mind you sharing a photo of them with the sold sign for example on your business social media pages.

Keep in touch

Once you have concluded a deal ask your clients if they would like to sign-up for your newsletter to ensure that you not only deliver insightful property news right to their inbox but also keep your brand fresh in their minds for when they or friends need a real estate agent.

With our automated newsletter solution, we have made it easy for you to deliver the goods without any extra effort from you. Our automated newsletters deliver the latest news and listings from your website in accordance with best practices and most importantly as a branded rich media package. You can find out more about our newsletter solutions here: Entegral Newsletters

You can also read more in depth about social proof in real estate here: What is social proof and how can you use it to drive traffic to your real estate website?

Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
Read more

US trends show more buyers come from internet, less from print

Image
Where home buyers found the home they purchased- 2001 vs. 2008   Have a look at the very interesting figures published for USA home buyers on: http://rismedia.com/2009-03-29/buyers-becoming-more-successful-finding-homes-through-internet/   The NAR statistics show that 7 years on from 2001, 32% of home buyers found their home through the internet. What’s even more interesting is that print newspaper hardly makes an impact, a mere 3% of buyers found their home through print.  
Read more