Entegral Blog

We are proud to announce a fresh new approach to promote your property mandates on social media for Entegral clients. Estate agents now have the opportunity to promote individual property mandates through our very active MyProperty Facebook, Twitter and Instagram social media channels. Depending on the package, you can also promote your property mandate through the highly effective Google Adwords network. Our initial launch packages offer a hyper-local approach to target people around the area of the listing for maximum impact.  Simply log into your Base / OMS account and click on the 'promote' link on your mandate: For those agents supplying listings through our Sync interface , you can simply navigate to your property listing on MyProperty and click on the ' Promote this listing ' link: Choose your package and click the order button to pay via our credit card payment gateway. Once ordered you will receive a confirmation email, our ...

The real estate game has always been about building lasting business relationships and in the digital age, this has become not only an in-person reality but also a digital actuality. Word-of-mouth marketing has (and still is) one of the most important tools a real estate agent has to gain new clients and in the digital landscape, word-of-mouth marketing presents itself as recommendations and testimonials. So how do you get your online reputation to match your offline reputation? We take a look at a few ways you build a formidable online reputation. Make it easy for people to give reviews Facebook remains one of the biggest social networks and also the easiest way for your clients to review and recommend your services. Therefore it is vital for you to have a Facebook business page for your agency and to display your social media icons on your website. Your Entegral responsive Flex website makes it easy for you to display your social media icons to ensure visitors can find...

Implement the 8 social media tips below to boost your online presence and get your listings noticed by the right people. As a real estate professional, you’re well aware of the importance of social media – for connecting to your clients, managing your reputation, staying informed, generating leads, finding people to work with… and much more and with so many listings in so many locations and so little time, an in-person visit is often the last step on any potential client’s to-do list. Prospective buyers always start with extensive online research. These 8 tips will help you create the right impression before the first in-person meeting! Create a connection Social media has allowed us to make it much easier to connect with one another and our business connections are no different. If you have a social media page, whether it is Facebook, Twitter or Instagram, that your potential clients can view you are making it a lot easier for them to connect with you about a listing they like...

If you have a Twitter account for your real estate agency, you should be using Twitter Cards to further enhance your engagement and website visits. What is a Twitter Card? Before we talk about why Twitter Cards are valuable for your business, you need to know more about them. A Twitter Card is a bit of code that you add to a website to get your tweets to appear in a card-like format in the feed. Essentially, the code tells Twitter to pull extra data from a website into a tweet and format it a particular way. The code tells Twitter to display not only a link but also a content preview in the shape of a card. The card format highlights the content within Twitter by displaying the website's visual content, meta title, and meta description in the tweet. Why Use Twitter Cards for Business? If you’re using Twitter, then add using Twitter Cards to your to-do list! These Cards have numerous business benefits. Cards Increase Your Visibility and Engagement By design, the c...

Are there better offline marketers than real estate agents? We might be biased, but we highly doubt that there is an industry in which people work harder and longer to make a sale. Agents know how to connect with clients on a personal level, they know their communities inside out and are keen networkers - so why is it that so many do not take their savvy online? For the most part, social media marketing for real estate agents should be the same as their offline marketing - get involved in community events, network with other real estate agents and add a personal touch to whatever you do. Just how do you get social? There are countless social media platforms available but the two basic accounts to have is Facebook and Twitter. The simple reason for this is that you can get exposure without having to invest large amounts of time. Share community news and events, latest listings or property market insights. Use images whenever possible as they remain the most engaging type of po...

The age of the internet has opened up the vast reaches of the world to us, and while this is beneficial to real estate agents and out-of-town buyers there is still something left to be said for targeting local property buyers. These days you would be hard-pressed to find an a successful real estate agent that doesn’t have some sort of online presence - whether it is in the form of a Facebook Business page or one of our Flex responsive websites . However, being easy to find by potential clients are just a small step in the right direction when you are trying to become an area specialist. So how do you reach buyers that are looking to move closer to work or to a bigger home for their growing family? The answer is not a new one - localised marketing has been used in the real estate industry for ages, but the way it is achieved in the age of the internet has changed over the years. This doesn’t mean that you should let go of your website or Facebook page, advertising in your loca...

Twitter makes it easy to set up polls. Click here for a real world example (19 November 2015) from our property portal, MyProperty and vote what will happen to the South African interest rates today: https://twitter.com/MyPropertySA/status/667199929350234113 To setup a poll in Twitter, simply create a new tweet, click the poll icon and configure your choices. New polls created runs for 24 hours. For polls to be effective, you need a lot of follower (to vote). So it may help promoting these individual tweets through twitter ads for the day. With Twitter polls, people can weigh in on all the topics they care about, and helps you understand what they think.   Here is more info on Twitter polls: https://support.twitter.com/articles/20174524?lang=en

We are proud to announce that we have moved all real estate products and websites (including the OMS) to our new Cloud Hosting infrastructure at Amazon AWS.   Entegral takes the lead by being the first real estate service provider in Southern Africa to make this bold move. Our new cloud infrastructure will allow us to scale our products and services to new levels and provide an unparalleled service uptime . Although we have an excellent track record with service uptime, the outages caused by last week’s hardware failures on our dedicated servers, prompted us to make the move earlier than the planned switchover in June.  With over 100 new SEO profile websites launched in November 2010 we were also quickly outgrowing our dedicated server environment. What is ‘the cloud’? Cloud computing provides Entegral with the power of a shared pool of configurable computing resources (i.e. servers, networks, storage, etc) that can be rapidly provisioned and released with minimal manage...

  Here is a great example of a property for sale in Lonehill,Sandton with geocoding done, over 30 photos and a good description added. The screenshot below illustrates that if you geocode your property in the OMS and mark as ‘show on map’ the property details view on MyProperty and your own website becomes so much more interesting and valuable for potential home buyers. In the sample below the property location was marked (A) and as a result Google Streetview (B) was enabled together with the unique Driving Directions (C) feature. Google Streetview is autmatically enabled if you have marked the property to show on a map, and Streetview is available for the street. Now if you’ve done this and and it is one of those special properties Tweet us @MyPropertySA and we may just retweet it to our followers and give you extra exposure on MyProperty.co.za too. Click here for twitter inst...

Sometimes you have such a fantastic deal on a property that you wish you can let the whole world know about it. Problem is such advertising cost a lot of money. Well….until now….how about letting over 100,000 visitors a month know about this fantastic deal in a matter of minutes? It is all possible with MyProperty and Twitter. Here is how you can do it! Step 1: Get a Twitter account if you don’t already have one ( www.twitter.com ) Step 2: Follow us : http://twitter.com/MyPropertySA and http://twitter.com/entegral then you have one of 2 options: Option A : Tweet your property of interest (or other link) directly on MyProperty using the tweet button as shown here: then simply type in what so special about this property or link. e.g. and press ‘Tweet’. Make sure you make it as attractive as possible – you need to include at least the suburb and price. Option B: Mention @MyPropertySA (this is the MyProperty twitter name) in any of your tweets using your favouri...