Easy Video Content Ideas - Convert Blogs into Videos

Video is making bigger and bigger waves in content marketing - the latest statistics show that 82 percent of all web traffic will come from video by 2020. Clearly now is the time to delve into video marketing and we show you how by turning blogs into videos.


A common misconception is that video marketing has to be a costly and time-consuming investment.
The simplest approach is using blog posts for your video marketing.

Picking Blog Posts

A great starting off point for your video marketing is to convert blog posts into videos. Borrow elements from your already established content marketing strategy to create your first videos. Analyze your blog metrics for this year and previous years, single out the highest performing blogs articles that generated the most views and conversion rates. Check the length of each of these and choose the posts that are short enough to fit into a video, which should generally last less than 5 minutes.

 Video Presentation

Once you have chosen a blog article, pick from two methods to convert blog posts into video. The first option is to turn the article into a video presentation — a video that plays a sequence of text and graphic slides often with background music or narration.

  • Copy blog post (including the title) into a Word Document or Text File.
  • Create a paragraph for each separate slide, edit paragraphs for size, and eliminate additional spaces between paragraphs.
  • Import file into PowerPoint and format accordingly — be creative.
  • Home Tab > New Slide > Outline
  • or Insert > Slides from… > Outline
  • Record presentation as a video using a screencast software with voice over capabilities.
  • Narrate each slide by reading the text and even adding extra details and commentary.


Filmed And Scripted Video

The other method takes more time and requires a bit more production — it is to film a scripted video. In addition to some text and graphics, these types of videos feature a speaking subject — usually an employee or leader in the business — talking to the camera about a certain topic.

Use your blog post and create talking points or script, keep it natural and short to ensure you get the message across without losing interest from viewers.

There has never been a better time to jump into video marketing - read more related tips and tricks below to get ahead of the game today!

Video marketing for real estate - here is what you need to know
Social media marketing for real estate agents - Have you considered going live? 

Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
Read more

US trends show more buyers come from internet, less from print

Image
Where home buyers found the home they purchased- 2001 vs. 2008   Have a look at the very interesting figures published for USA home buyers on: http://rismedia.com/2009-03-29/buyers-becoming-more-successful-finding-homes-through-internet/   The NAR statistics show that 7 years on from 2001, 32% of home buyers found their home through the internet. What’s even more interesting is that print newspaper hardly makes an impact, a mere 3% of buyers found their home through print.  
Read more