Easy Video Content Ideas - Convert Blogs into Videos

Video is making bigger and bigger waves in content marketing - the latest statistics show that 82 percent of all web traffic will come from video by 2020. Clearly now is the time to delve into video marketing and we show you how by turning blogs into videos.

A common misconception is that video marketing has to be a costly and time-consuming investment.
The simplest approach is using blog posts for your video marketing.

Picking Blog Posts

A great starting off point for your video marketing is to convert blog posts into videos. Borrow elements from your already established content marketing strategy to create your first videos. Analyze your blog metrics for this year and previous years, single out the highest performing blogs articles that generated the most views and conversion rates. Check the length of each of these and choose the posts that are short enough to fit into a video, which should generally last less than 5 minutes.

Video Presentation

Once you have chosen a blog article, pick from two methods to convert blog posts into video. The first option is to turn the article into a video presentation — a video that plays a sequence of text and graphic slides often with background music or narration.

  • Copy blog post (including the title) into a Word Document or Text File.
  • Create a paragraph for each separate slide, edit paragraphs for size, and eliminate additional spaces between paragraphs.
  • Import file into PowerPoint and format accordingly — be creative.
  • Home Tab > New Slide > Outline
  • or Insert > Slides from… > Outline
  • Record presentation as a video using a screencast software with voice over capabilities.
  • Narrate each slide by reading the text and even adding extra details and commentary.

Filmed And Scripted Video

The other method takes more time and requires a bit more production — it is to film a scripted video. In addition to some text and graphics, these types of videos feature a speaking subject — usually an employee or leader in the business — talking to the camera about a certain topic.

Use your blog post and create talking points or script, keep it natural and short to ensure you get the message across without losing interest from viewers.

There has never been a better time to jump into video marketing - read more related tips and tricks below to get ahead of the game today!

Video marketing for real estate - here is what you need to know
Social media marketing for real estate agents - Have you considered going live? 

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