Entegral attends digital symposium
Entegral attended the annual Harbari Media symposium at Spier Wine Estate for the second year in a row. The symposium is held every year and attended this year by a projected 200 delegates. The purpose of the symposium is to share the latest online developments, trends and to educate the market.
Some of the most influential and clued-up international and local speakers addressed the delegates attending the symposium (including Tom Bowman from the BBC), sharing some of their latest research findings and developments in the online market.
Interesting facts were shared such as the staggering number of web surfers using social networks such as Facebook & Twitter, the different segments of the newly found Black Diamond market in SA and the reasons why any marketer should add mobile to their marketing mix.
Once again, research has proven that online and digital mediums are the way to go when marketing your product.