Google surprises with new format local search results

Google updates search results yesterday to a new format that introduces place pages and a map on the right of the search results when searching for local content in an area.

E.g. search for ‘property for sale in pretoria’, you will see the new google search results formatted as follows:google-new-search-results

This is a big update, since it places more focus on local places that can be mapped for the area you searched on.  The end results is that Sponsored Links will probably become more expensive and it will be more important than every to appear in the first 3 organic results (SEO) if you want the exposure.

Most important thing you can do right now, is to ensure your business features on Google’s business directory if you haven’t already done so. Here is a great article we’ve posted before providing instructions:

http://blog.entegral.net/2010/01/get-more-exposure-for-your-estate.html

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