What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps. Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa. The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits. Automated portal lead import from
