How to write listing descriptions that sell.
Pictures may well be
worth a thousand words, but in real estate a well-written listing description
could seal the deal.
The Basics
Even if your listing
is a bargain you should be shouting about, avoid typing in all capital
lettering. The simple reason for that is THAT TYPING IN ALL CAPS MAKES READERS
FEEL LIKE YOU ARE YELLING AT THEM - and no one likes being yelled at. In fact,
a study done by the Wall Street Journal had shown that 41% of readers who were
faced with a description typed in all caps ignored the entire listing.
Always make sure your
listings are error free - it happens to the best of us and while it is not the
end of the world, it reflects badly on your listing at the end of the day. A
quick spell and grammar check will greatly enhance your descriptions and will
make it easier for people to read.
It has a roof, a
kitchen and bedrooms....
When it comes to
describing a property it can be very hard to come up with the right words that
will pique a buyer’s interest.
The description of
the real estate listing outlines the home’s primary features and describes what
home buyers will get for the price. Don’t leave any positive aspect of the
house to the buyer’s imagination. If the house has undergone any recent
renovations, such as a kitchen upgrade mention it.
Because buyers’
tastes and preferences vary, it’s best to avoid using empty adjectives. Instead
of using non-descriptive words in your listing, focus on words that provide
valuable information, such as “tree-lined street.” The reader will instantly
know that the street has ample trees, shade and curb appeal. Don’t focus on
colours or home decor, because those things can be changed after purchase.
Don’t forget to
mention any close-by amenities such as schools, medical facilities or shopping
centres. If you are selling a property in a well-known student area, mention
the proximity to public transport or the university. Buyers are interested in
the kind of lifestyle residents in the area enjoy - is it a quiet suburb or a
trendy hotspot? Mention these things to ensure you attract the right kind of
buyer for the property.
You don’t need a
novel and you don’t need to write like Hemingway, just write to enhance what
your photos and property facts show.