Add our property alerts and automated newsletters to your online marketing strategy.

The success of any website hinges on the user experience - from how quickly it loads to how effectively it completes a property search, but ensuring optimal customer satisfaction hinges on what you are adding to their overall online and offline experience.

This is where newsletters and property alerts comes into the picture. It might seem like these elements wouldn't add much to the user experience but in reality this might just be thing that ensures you a new client or return business.

Let us take a look at newsletters for a moment. Newsletters have been around for years, it is not a new thing but when done right it can be a powerful tool. With Entegral’s Flex websites you are able to create automated newsletters that are not only beautifully designed but also (and most importantly) branded.



Clients stay updated with the latest property news and listings - creating a smarter buyer whilst fostering brand loyalty.

Although online property searches dominate the market, no one has hours to spend searching for their next home. So how do you ensure your listing reaches the right audience? By offering an intelligent email property alert option.



With Flex websites the property alert functionality is sleek, easy to use and effective. Users can sign up for alerts from the site menu or by using their current property search criteria. They can select multiple areas and property types and set how often they want to get alerted.


This allows the right listing to reach the right buyer.

Lastly, always remember the golden rule with email based marketing - never send emails or alerts to customers who did not opt-in to receive such messages and always provide an opt-out function. Flex newsletters and property alerts does follow these practices, making it even easier for you to manage your database.


Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal l...
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate ...
Read more

New Flex integrated tenant application module launched

Image
Tenant applications can take up a considerable amount of admin time. This includes getting the application, managing it somewhere centrally, and keeping it safe for further access. We had a look at how we could not only streamline and optimise this process but also develop an integrated tenant application module. The result of this is our newly launched optional tenant application for your Flex website (available in standard and premium packages). Integrated  Tenant Application wizard for Flex Once enabled, an integrated tenant application link will show on all your rental listings like this: You can see it in action on this sample rental property on our Flex Bold demo site. It takes you through a wizard where all application details including personal contact, bank, and supporting documents are captured. Since Flex is responsive, the application is seamlessly integrated and will work on any device. With 100% uptime and SSL security as standard, tenants can capture in confidence....
Read more