Is Virtual Reality the new frontier in real estate marketing?

Virtual Reality (VR) is poised to take marketing by storm in 2017 - and while you might not think that it has a role to play in real estate marketing, we beg to differ.


The Stats

Gone are the days where only tech geeks with deep pockets could afford VR technology, with the latest advancements it has become accessible to the masses. The latest statistics reveal that 30% of Forbes Global 2000 consumer-facing companies will experiment with augmented and virtual reality this year.

Companies such as Matterport uses 3D Showcase to "bring listings to life" - their 360° panoramic tours lets buyers actually move through a property as if they were really there.

With this technology at your fingertips, you are creating an on show day for visitors to your listings without them having to leave their sofas. This is the perfect solution for home buyers from out-of-town or even from another country that cannot attend a show day easily.

Peter Lorimer of PLG Estates, recently discussed how virtual reality affects the real estate industry


Lorimer says that he believes that VR will be used in all houses in the next two to four years. Saying that with VR, "you can sit down with buyers in their home or in your office and show several properties in one sitting."

Adding that he doesn't think it will replace going to a home but that it will compress the number of properties that buyers look at.


How to make it work for you

360° Video - Give viewers the opportunity to pan around a room in the property to experience a room from their point of view with a virtual tour

Branded cardboard VR device - One of the most cost-effective ways for your clients to enjoy your VR campaign with. It also puts your name out there in a unique way.

Whether you’re showcasing a new listing or showcasing customer experiences at your real estate agency VR can do wonders across the entire customer journey - from engagement to purchase.

With Entegral's OMS you can use Matterport and any other virtual tour system to enhance your listings - you can find out more about that here: Use Matterport 3D or other virtual tour systems in the OMS


¹ "Number of active Virtual Reality users worldwide from 2014 to 2018 (in millions)," 2014 KZero
² Forecast revenue for Virtual Reality products worldwide from 2014 to 2018 (in million U.S Dollars)," 2014 KZero

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