Marketing your website to those trying to find it

A visitor already in the market for your services is always beneficial - they are more attentive and it is easier to convert them into clients - but how do you get them to your website? We take a look at some strategies to implement into your marketing strategy.



AdWords

A relatively cost-effective solution, AdWords will allow users to find you when they search for ‘real estate agents in Pretoria’ for example.



It is all about keyword targeting and we have taken out the guesswork with our Search Engine Marketing packages that will help target buyers and sellers at the point of search and from there directing them to your website.

We have been doing this since Google AdWords was launched and we have been growing (and gaining knowledge) ever since, ensuring you get the best bang for your buck.

Email Marketing

Email marketing is one of the most valuable tools in your marketing toolbox because the sole fact that people have opted into your list is an expression of interest in your business.

At a loss on how to use email marketing to your benefit? We have a solution for this as well with our automated newsletters that can be added onto your Entegral Flex responsive website.

These newsletters will go out automatically to your subscribers with all your latest listings and blog posts - this not only builds brand awareness but also allows you to market your content without you having to lift a finger!

It is also worth noting that we make use of best practices in all our newsletters and that your newsletter is branded according to your brand identity.

Blogging

We have covered this many times before but the truth of the matter is that for the foreseeable future unique content on your website remains a vital part of your marketing strategy.


It helps with so many aspects of your business - from building a positive perception of you as a real estate agent or franchise to boosting your SEO.

In 2017, content still needs to be unique in order to count more for your Google ranking but visuals have also become increasingly important to attract visitors. This means that if you are promoting your posts on your social media channels make use of visually appealing images that relates to the post to help attract more clicks and shares.

While AdWords and Email Marketing are less time intensive ways of marketing your website, writing unique content can be a little trickier but if you set a schedule, you can plan ahead and make it a little less daunting.

For more information on any of the mentioned services or on how to get your own responsive website contact us today!


Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal l...
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate ...
Read more

New Flex integrated tenant application module launched

Image
Tenant applications can take up a considerable amount of admin time. This includes getting the application, managing it somewhere centrally, and keeping it safe for further access. We had a look at how we could not only streamline and optimise this process but also develop an integrated tenant application module. The result of this is our newly launched optional tenant application for your Flex website (available in standard and premium packages). Integrated  Tenant Application wizard for Flex Once enabled, an integrated tenant application link will show on all your rental listings like this: You can see it in action on this sample rental property on our Flex Bold demo site. It takes you through a wizard where all application details including personal contact, bank, and supporting documents are captured. Since Flex is responsive, the application is seamlessly integrated and will work on any device. With 100% uptime and SSL security as standard, tenants can capture in confidence....
Read more