Spend some time on promoting your real estate listings on social media

Visual content has pretty much become a requirement of any online presence, including social media channels. After all, it’s 40X more likely to get shared on social media than other types of content.

Here are some examples of listings, news, on show properties and a call to action post from our MyProperty page. Using great visuals and a bit of copy, posts are more likely to stand out.

Call to action

On Show Listing

News Promotion

Property Listing

Remember to include the following in your post:

  • Mention the area the property is located in,
  • Name the agent responsible for the listing,
  • Include a link to the listing

If you have been paying attention - video is the next big thing in real estate marketing. In fact, the 2017 State of Inbound report cited video as the “main disruptor,” with 24% of marketers naming it as a top priority.

Here you can find out more about Video Marketing for real estate agents.

Quick pointers

Professional photos and logos are vital for online marketing - Get a photographer to take a few headshots of you and your team to use on your websites, property portals, and other marketing materials. The same goes for a professional logo - but you don’t have to search too far to find a designer as Entegral offers logo design services. Use the logo on your photos but don’t allow it to distract from the product, and in this case, it is the property.

Link your profiles to your website - If you have a Flex responsive website you can easily get links to your social media profiles to display on the site. This way people can find and follow you quickly.

The Golden Rule - Business social media pages are just that - business pages - therefore refrain from sharing personal opinions on matters such as politics. There is a difference between supporting a local rugby team, for example, and campaigning for a political party.

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