How to write an SEO friendly post for your real estate website

We take a look at how you can write not just a blog post that is geared towards SEO but also is an awesome (and informative read) to visitors of your real estate website.

For some, writing for SEO purposes and writing to attract and captivate your audience could seem two contradictory goals. But with these tips, you will be able to achieve both in the news section of your Entegral powered Flex responsive website.

The basics

Before you start writing your post, consider what type of post you are going to write - is this going to be a current market post or will it contribute towards your evergreen content?

Structure It

Start your post with creating a clear structure. Every post should have:

  • some sort of introduction (in which you introduce your topic);
  • a body (in which the main message is written);
  • a conclusion (which should summarize the most important ideas or deduce some new idea).
  • Write down what you want to write in all these three sections. You now have a kind of summary of your post. The real writing can begin.


It is a basic that has been ignored too many times - use paragraphs where they make sense. Every paragraph should have a main idea or the main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that main idea in only one sentence. If you need more sentences, you simply need more paragraphs.


Headings structure the entire page, so you should use headings. They’re important for readability, but for SEO as well. Headings help Google to grasp the main topics of a long post and therefore can help in your ranking. If you want people to find their way in your articles, you should use subheadings. Subheadings will lead people, help them scan your page, and clarify the structure of your articles. Make sure you use your keywords in some sub headings. Not in each and every one of them though, as it will make the text unreadable.

Signal Words

Signal words help people to scan through your text and help people to grasp the main idea. Let’s say, for instance, that there are three reasons for people to buy property in Krugersdorp. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘nevertheless’, ‘surely’ and ‘indeed’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘consequently’, ’so’ or ‘for this reason’. Signal words are therefore very important to structure your text.

Optimize the length of your article.

Make sure your articles have a minimum of 300 words. Google likes long articles, if your article is too long though, it might scare away users. So try to stop at around 700 words. And, as a general rule of thumb: try to put your search terms (such as ‘why you should buy property in Krugersdorp’) in about 1 to 2 percent of your text. So in an article of 300 words, you should mention your search terms 3 to 6 times.

Link to previous content and property search results

If you already wrote some content about the topic of your current post, don’t forget to link to these posts. It will make your post stronger because you show some authority on the subject. Next, to that, your link structure is important for your ranking in Google as well. And of course, your reader might be interested in these related posts topic. You can also add links to search results. If we continue with the ‘why you should buy property in Krugersdorp’ example, you can link ‘Krugersdorp’ to the search results. That way people will click on the link and instantly be taken to the results to start browsing your listings.

Add content regularly

Adding actual and functional information to your website will give Google the idea that your website is alive. If it’s not an active website, Google will crawl it less often. This might affect your rankings negatively.


The era in which some SEO tricks were sufficient to get your website to rank high in Google has long ended. Good content is king, but it also leads to more Facebook likes and shares, tweets and return visitors to your website. Of course, you can do some extra things to maximize the SEO friendliness of your post, but most important is: just write a very, very good post!

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