How to write high-quality content with tips from Google’s style guides

We are going to say it again - content is king - and Google rewards high-quality content with better ranking positions. But just what makes content ‘high-quality’ according to Google? We take a look in our latest blog.


The answer to what makes for high-quality content is not new, however, it is something that is not implemented on websites often enough.

Google’s style guides reveal that high-quality pages — the kind that ranks well in search — are a combination of high-quality code, content and UX (user experience.)

We here at Entegral have you covered in terms of high-quality code - with ongoing updates and tweaks to ensure your website runs at its very best. The content, however, is up to you, and with these tips from the style guide, you will be sporting some impressive content in no time.

Here is a quick overview of Google’s Developer Documentation Style Guide tips for content creators:

  • Use a friendly, conversational tone with a clear purpose — somewhere between the voice you use when talking to your buds and that you’d use if you were a robot.
  • Try to sound like a knowledgeable friend who understands what users want to do.
  • Craft clear, concise, short sentences with simple words that users will understand.
  • Implement effective and descriptive link text. (more on longtail keywords and personalised search)
  • Use accessible words and short sentences that will translate well to other languages.
  • Consider numbered lists for sequences of events.
  • Ensure outbound links are to sites that are “high-quality, reliable and respectable.”

Here is a quick overview of areas Google’s Developer Documentation Style Guide suggests to avoid:

  • buzzwords
  • technical jargon
  • slang
  • exclamation points
  • using the word “please” in instructions
  • placeholder phrases like “please note” or “at this time”
  • starting sentences the same way
  • taking metaphors too far
  • using “click here” in link anchor text

Of course, these are broad guidelines but they do provide a window into what factors Google considers essential for high-quality content in general.

It is also important to remember that responsive sites will fare much better on ranking pages than websites that aren’t geared towards mobile - therefore you should switch over as soon as possible to avoid ranking disasters despite your high-quality content.

Contact us to switch your real estate website over to our responsive Flex website solution.

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