Share your On Show properties as part of your real estate marketing strategy

A post with no photo and just a link with a description isn't going to cut it if you are trying to make an impact. For your listing posts to really work you will have to use photos.


Always include the basics:

  • Mention the area the property is located in,
  • Name the agent responsible for the listing,
  • Include a link to the listing

It is worth noting that higher quality photos will attract more views and shares, therefore try to ensure the listings that you will use on your Facebook page has good quality photographs.

Here is a guide to get the best photographs for your real estate listings.

Quick pointers

Professional photos and logos are vital for online marketing - Get a photographer to take a few headshots of you and your team to use on your websites, property portals, and other marketing materials. The same goes for a professional logo - but you don’t have to search too far to find a designer as Entegral offers logo design services. Use the logo on your photos but don’t allow it to distract from the product, and in this case, it is the property.

Link your profiles to your website - If you have a Flex responsive website you can easily get links to your social media profiles to display on the site. This way people can find and follow you quickly.

Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal l...
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate ...
Read more

New Flex integrated tenant application module launched

Image
Tenant applications can take up a considerable amount of admin time. This includes getting the application, managing it somewhere centrally, and keeping it safe for further access. We had a look at how we could not only streamline and optimise this process but also develop an integrated tenant application module. The result of this is our newly launched optional tenant application for your Flex website (available in standard and premium packages). Integrated  Tenant Application wizard for Flex Once enabled, an integrated tenant application link will show on all your rental listings like this: You can see it in action on this sample rental property on our Flex Bold demo site. It takes you through a wizard where all application details including personal contact, bank, and supporting documents are captured. Since Flex is responsive, the application is seamlessly integrated and will work on any device. With 100% uptime and SSL security as standard, tenants can capture in confidence....
Read more