Refresh your real estate digital marketing strategy in 2018

The digital landscape is fast moving and ever changing, and a stale digital marketing strategy won’t cut it anymore. We take a look at a few things you can do now to spruce up your strategy to ensure you don’t fall behind and miss out on valuable website traffic in 2018.

Stop stuffing content with keywords

This might have worked in the past, but search engines have changed dramatically and this won’t help you at all. You might even end up hurting your business as search engines might flag your page as spam.

Keywords are still important but search engines (and humans) prefer long tail keywords. Long tail keywords are those three and four keyword phrases which are very, very specific to what you are selling. This means content with the phrase ‘Lonehill property for sale’ will fare better than simply ‘property for sale’ when you want to ensure you are getting better ranking in personalised search results.

Step-up your social game

Everyone is on some form of social media platform - whether it is Facebook, Twitter or Instagram - but it is still not used to its full potential.

One of the biggest mistakes real estate agents make on social media is solely promoting their brand. Trust us, your followers will bore of the repetitive posts very quickly. It is important to remember that social media networks such as Twitter, Instagram and Facebook, became popular because they allow people to engage with each other. So, ask yourself: Am I starting and continuing conversations with other users? If your answer is no, it’s time to step up your game. Try scheduling time to comment on, like and share your target market’s posts, and be sure to monitor your online mentions regularly.

Another easy way to interact more with your followers is to mix business-related posts with fun videos and pictures that relate both to your company and your audience’s likes and interests. That’s right, appealing to your followers’ likes will get you “likes.” It seems like common sense, yet so rarely is it put into practice.

Content overhaul

Yes, in our first post of 2018 we are going to remind you again that Content is King! People are on search engines to find answers to their questions. If you are not providing those answers you are missing out on business!

What are the most common questions you get from your clients? Answer them on your site in the form of blog posts - humans and search engines will like you more than they did when you didn’t have the answers. We guarantee it.

Make sure to insert some long tail keywords, visuals and a call to action to ensure maximum exposure!

While we are on the subject of content - take a look at the rest of your website’s content and evaluate if this also needs an upgrade. Won new awards? Added a new area in which you operate? Add these new details and remove old ones.

Responsive mobile friendly websites - are you ready?

If you are still operating with a desktop-bound website and a separate mobile website you are losing out on business. Not just because people hate websites that don’t display properly on their mobile devices or tablets, but also because search engines  (and Facebook) penalises your site in ranking when you are not geared towards mobile.

Get ready for the mobile revolution with our Entegral Flex responsive website solutions that will ensure your real estate website is in the palm of potential clients’ hands.

Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
Read more

Listing view insights comes to Base

Image
Entegral clients can now get early access to our new Base listing view stats functionality. It consolidates listing views per day per portal on all your mandates. There is also a rollup feature for the office to track overall views across all listings on participating portals. Once activated, we will start tracking listing views on all your mandates and keep a permanent history of views on all active and inactive listings. Portals supported We're launching with initial support for the following portals: Property24 South Africa and Namibia MyProperty South Africa and Namibia Gumtree South Africa Your own Flex website (any country) Your external website built through the Base API (based on certain requirements) We can support any other portal if they can make your listing view stats available to us Listing statistics forms part of an exciting new and bigger product that we will launch soon and the functionality will be expanded over time. Sign up process Your office administrator
Read more