Should a successful agency consider a brand update?

You have been in the game for years and people in the areas you operate in know your name - so does it matter if you are still using the branding you had when you started 10 years ago?

Real Estate Brand Update

Two sides of the logo

Perception matters and in our visual driven society an outdated logo or branding can hurt your chances of scoring business from the younger generation entering the property market. It is not just clients you might lose - you might be missing out on hiring the next big real estate rockstar because they don’t like the image you project with your outdated branding.

However, there is something to be said about staying consistent throughout the years. Take a look at Coca-Cola, McDonalds and Nike as examples. You know exactly how their branding looks because it has stayed consistent throughout the years.

So what are you supposed to do? Rebrand or stay the same?

Meeting in the middle

In most cases you don’t need to rebrand completely - all you really need is to refresh your current branding to provide a modern new look that will attract clients and employees alike.

In other cases, all you need to do is update your website to a more modern and responsive one - this will ensure that old clients and new ones can use your website from anywhere at anytime while retaining functionality and your branding.

How do you know it is time for a refreshed logo?

  • Has your real estate agency grown or changed? If you started out as just one agent and now have a team working for you, then a logo redesign could be beneficial to you. 
  • Competitive market? In an ever-changing market, a logo redesign can show your existing clients that you are open to adapting to the new market and betting on your own future in the industry. Which will grow their trust in you as a real estate agent. 
  • Are you speaking to a new audience? You have an established customer base that’s loyal and amazing, but you’re ready to speak to younger consumers as well. A logo redesign may be just what the branding doctor ordered. Play it right and your new logo will help you connect with a new audience and still maintain your customer base.
  • Have your brand’s values or mission changed? As your business grows, it may naturally evolve. If you are discovering that your company’s personality is different from when you first started, your logo should reflect these changes.
  • Is your logo dated? It’s a simple and obvious question, but one that’s worth asking. If your logo was created in the 80s (and even a logo designed in the naughts will seem dated now)  it may be time to enter the modern era. Not only is the aesthetic tired, but the design is probably not compatible with the myriad of technological devices that will be showcasing your logo—mobile devices, tablets and the like.

Remember that you won’t have to look very far for a designer on this logo reboot or refresher journey - Entegral has logo services available for you to use along with our Flex responsive website packages. It is an all in one solution!

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