News Feed FYI: More Local News On Your Facebook Feed
As reported earlier Facebook is shaking up their Facebook Feeds with an aim to create “more meaningful social interactions.” To further support this change, local news will now enjoy priority so that you can see topics that have a direct impact on you and your community and discover what’s happening in your local area.
What does this mean for you?
For real estate agents using Facebook as a marketing tool, taking advantage of this new algorithm is vital if you want to get ahead of the curve.
Taking charge of your news section on your Flex website is the first step. You need to take a look at the frequency you post, as well as the topics you cover.
Having features of the areas you work in, as well as local events, will not only help cement your reputation as an area specialist, it will also help with your search engine optimisation (SEO).
Remember that only posting about real estate won’t increase your chances of being seen as a source of local news - you will have to expand your topics to community initiatives and events.
Write about new restaurants opening up, the local school’s achievement at a sporting event (where you sponsored the water for the athletes) or even the clean-up drive of the local park.
Links to the posts should be shared on your Facebook business page with a short summary of the post and an eye-catching photo. Growing your Facebook audience and encouraging them to engage with you will also help your organic reach and chances of being seen on news feeds.
Lastly, Facebook also looks at your website links to determine whether or not the site is responsive. If not, it will be penalised and won’t be ranked as high in the news feed as it would if you have a responsive site.
Therefore, switching to responsive sooner rather than later will only further benefit your real estate agency and marketing efforts.
For related information on Facebook’s News Feed you can read these posts: