Easy ways to market your real estate business for free
You would be losing out on a large audience if you ignore the proliferation of video over the past few years. Jump on the bandwagon and start engaging in some video marketing.
Begin by setting up a YouTube channel. You don’t have to create Hollywood-esque movies – just a simple video blog will do. If you’ve got something useful to say, then say it on video. It also makes for highly shareable, marketable content – put it on your website, push it out on social, and include it in your emails (more about email marketing later)
Post to Facebook
It goes without saying that social media is one of the most valuable marketing tools out there. And it’s free. This doesn’t mean you should sign up for every platform but rather focus on the one that works best for your business.
Facebook is a viable option for almost all businesses. Unfortunately, the latest algorithm updates have made it harder than ever for businesses to gain visibility in the news feed without paying. But, you’ve got nothing to lose. Post regular updates – be engaging and exciting, don’t be too promotional, and be genuinely interesting.
Update your Google My Business listing
Update your Google My Business listing and check that all information is accurate. Reorganize the images to ensure that only your best side is showing.
Do the same with your local listings for Bing and Yahoo. It’s also worth working on building your Google reviews, as they will help boost your rankings.
While many people think that email marketing is dead - it is quite the opposite when done right. Incorporate property newsletters that deliver the latest news and properties right to your potential buyers and sellers.
Our newsletters follow best practice policies and are branded according to your real estate business. Find out more about our newsletters