Opinion: Portals have perfected the art of creating home buyers out of thin air

Property portals seem to have perfected the art of creating a lot more buyers than what there currently are in the market. Thousands of leads can be generated to a single agency in a month, but judging by some agency’s lead reports, and social media comments, very few actually result in sales. Estate agents are frustrated. What gives?

Entegral's founder, Adriaan Grove gives his opinion on this, lead fatigue, the law of diminishing returns and Zillow's move as portal concierge service. Read more here.

Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
Read more

Listing view insights comes to Base

Image
Entegral clients can now get early access to our new Base listing view stats functionality. It consolidates listing views per day per portal on all your mandates. There is also a rollup feature for the office to track overall views across all listings on participating portals. Once activated, we will start tracking listing views on all your mandates and keep a permanent history of views on all active and inactive listings. Portals supported We're launching with initial support for the following portals: Property24 South Africa and Namibia MyProperty South Africa and Namibia Gumtree South Africa Your own Flex website (any country) Your external website built through the Base API (based on certain requirements) We can support any other portal if they can make your listing view stats available to us Listing statistics forms part of an exciting new and bigger product that we will launch soon and the functionality will be expanded over time. Sign up process Your office administrator
Read more