Opinion: Portals have perfected the art of creating home buyers out of thin air

Property portals seem to have perfected the art of creating a lot more buyers than what there currently are in the market. Thousands of leads can be generated to a single agency in a month, but judging by some agency’s lead reports, and social media comments, very few actually result in sales. Estate agents are frustrated. What gives?

Entegral's founder, Adriaan Grove gives his opinion on this, lead fatigue, the law of diminishing returns and Zillow's move as portal concierge service. Read more here.

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