Entegral Blog

In a competitive market and jam-packed weekends filled with open houses, is the mid-week open house the new frontier? Do home buyers even care about open houses? It is easy to assume that in the digital age an open house isn’t as relevant as it used to be - however in polls posted by MyProperty , an overwhelming amount respondents argued that even with all advances in digital technology an open house is still relevant. Does this reflect the number of visitors on show days though? The truth of the matter is that with weekends jam-packed with events, errands and other open houses many home buyers opt to only see a few open houses on a day and therefore the chance of them seeing your listing in person dwindles. There are many ways you can ensure you host the perfect show day - whether it is on a Saturday or Sunday - but have you considered hosting an express mid-week show day? The thinking behind this is that buyers who simply don’t have the time over a weekend would prefer ...

Not all home buyers are created equally - each has their own set of wants and needs, and if you want your marketing to be effective, you’ll have to know who you are marketing to. Before thinking about embarking on a marketing campaign or strategy, you must understand your target audience. In order to create the most effective campaign, each message must work together with the last and also be tailored to the same target market. Failing to do this could result in valuable capital being wasted with little results. Saying that ‘home buyers’ is your target audience is not wrong, however, you can be assured that trying to market to an audience this broad will only cost you more than generating the leads you want. As a real estate agent or any business owner for that matter, you must fully understand your audience. If you sell homes upwards of R5 million, don’t assume your target is anyone with a net worth of over R20 million. Someone looking to live in a sought-after golf estate wit...

While virtual tours have their place in the industry, in-person show days are still vital for the real estate industry. However, the way show days are presented and done can be enhanced to ensure the entire experience is extraordinary. There are many other real estate professionals ready to take your client the moment you blink, but also a few simple things you can do to ensure that your client clearly sees the difference between you and your competitors. Branded from the start You are already representing your real estate brand with your on show boards, but you can go even further. Branded brochures that visitors can take home with them, create info packets with the brochure, information on the area and other relevant information. You should also consider how you present yourself - after all, you are also your own brand. Dress professionally, have your business card on hand and be ready to answer all the questions your visitors might have. Being prepared is not just good for ...

Over the years Entegral developed some key products for the South African & Namibia real estate industry. Here is a summary of our key products & services: This includes: OMS (office management system) A complete online management system for estate agencies. It allows online access for the whole office, lets you list your properties once and advertise them on all the leading portals, print automated brochures, manage your contacts, referrals, draw Lightstone report and a lot more. The OMS is perfect for individual agents, agencies or national groups. There is even a free version if you want to try it out. It runs in the cloud, so there is 24/7 uptime. More info here: http://www.entegral.net/content/p159_products-oms.aspx Flex (responsive real estate websites) Real Estate websites have evolved. Highly optimized responsive websites that works on any device. Not only are the websites packed with cutting edge features, but roll-out is cost effective and a breeze. We offer them...