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We’ve received our apple green and navy blue branded shirts today in time for the Las Vegas real estate technology summit 1st week of March.
Thanks to the guys from Barron Clothing @ ACC Africa for a job well done (again).
If you are looking for branded shirts and other branded clothing for your estate agency visit their website : http://barronclothing.yolasite.com/ or contact Johan-Pierre on JHB 011-9546930
 Have a look at the MyProperty fan page here. We’ve incorporated it (Feb 2010) with a competition to win an Ipod if you become our fan, created a property search tab programmatically and also run a Facebook banner ad campaign of over R10,000 promoting our South African Property portal, MyProperty. Do you have a real estate facebook fan page or group? Let us know in the comments section and whether it works for you. | Even if members have no intention of buying anything, the community you build can benefit your business. Facebook is a social network…not a shopping network. Entrepreneur.com reveals the top 10 ways Facebook can help your business: 1. Establish another outpost of your business on the web 2. Drives traffic to your website 3. Improves your SEO 4. Allows you to engage in your community, easily and for free 5. Connects you and your staff directly to customers and fans 6. Strengthens customer relations 7. Provides a breeding ground and platform for brand evangelists 8. Listening and observing has the potential to improve your business 9. ROI-metrics are readily available 10. Allows you to keep pace with the competition free of charge |
In real estate, word of mouth is still your best form of advertising. Take advantage of it – here is a great article from Entrepreneur.com discussing the following 7 points:
1. Quality
2. Service
3. Instructions
4. Communications
5. Value
6. High integrity
7. Be a good citizen
Get 15% discount on the OMS
Pay for 12 months upfront on any new OMS subscription and get 15% discount on the total bill! You are also automatically covered against any price changes until March 2011!
Simply provide the following at signup:
Promo Code: OMSFEB1
* offer ends 28 Feb 2010
For prices and to sign-up click here – it’ll take you a minute or two
Read the complete study from World Wide Worx here.
The number of South African internet users have passed the 5 million mark to 5.3 million. This is 15% up from 4.6 million a year ago.
This is all very good news for estate agents, especially those who already have an internet presence established and are engaging with clients on a daily basis through the various property portals and social networking sites like Twitter and Facebook. ‘Early adopters’ of new technology always have the edge, reaping more compared to ‘late adopters’.
It’s like an investment with compound interest. For example, starting a facebook group or twitter page for your agency early on, you can gain relatively more followers by the time your competitor wakes up to join the race. The same goes for SEO (search engine optimisation) which is a time consuming process – writing just 1 unique article a week for your website’s news section, you can have close to 50 SEO’d articles in one year. (No let your competitor try to do that in a few days!) We all know that Google loves unique content, and by adding new info bit-by-bit you can slowly secure your website at the #1 spot for search results for property in your area. With social networking sites like Facebook and Twitter you can establish yourself as a market leader in your area.
With the growth of internet users in Southern Africa, you can bet that more and more people will start their home search on the internet, whether it be sales, rentals or auctions. Look out for opportunities where other estate agents have not yet taken advantage off. Two good examples are Google Adwords and Facebook ads. Both of these you can refine to only show ads for specific keywords and/or a target locations. E.g. only show ads for people performing a Google search containing ‘Roodepoort’. (if you work in the Roodepoort area). Another upcoming technology with the growth of mobile users, is mobile property websites. People visiting your website through their mobile phone is automatically routed to a smaller mobile version designed for mobile phones. This can be added on at relatively low cost to your website.
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