Revolutionizing property search

Why do all property search portals work more or less the same? Isn't there an easier way to search for property? Why is there a single minded approach in finding property? Is the way search currently work best for both the consumer and agent in maximizing the selection criteria in finding a property?

We are constantly asking this question. And every now and then we are addressing it and introducing innovative new ways to find property.  We introduce it on our main property portal MyProperty.co.za, and the functionality then finds its way to our client websites after thorough testing & tweaking.

INNOVATION

MyProperty was first with its radius searches,  we introduced POI searches and a world first comparative driving time search. This year we celebrated 1 year in the cloud and back in June 2010 was first to launch with Google Streetview for a property portal in Africa. Soon after we launched another first, integrated driving directions to properties.

Along the way we are making sure that the quality of property listings are top-notch for consumers. This includes unique features such as photo quality checking, letting agents load an unlimited number of photos on properties and serving bigger photos than our competitors.

REVOLUTIONIZING PROPERTY SEARCH

We constantly prototype new functionality and we are looking to introduce another industry (and from what we can see world) first for property search. It promises to make search a lot faster & easier and we think it will assist you in discovering & research new areas easier. Watch out for this ground breaking new functionality to be launched in the next few months.

We always receive valuable feedback from clients and the public - if you have any great suggestions, let us know, email us at suggestions@entegral.net, post here on our blog or on our Facebook page.

psearch

prototyping new property search and other functionality

Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
Read more

US trends show more buyers come from internet, less from print

Image
Where home buyers found the home they purchased- 2001 vs. 2008   Have a look at the very interesting figures published for USA home buyers on: http://rismedia.com/2009-03-29/buyers-becoming-more-successful-finding-homes-through-internet/   The NAR statistics show that 7 years on from 2001, 32% of home buyers found their home through the internet. What’s even more interesting is that print newspaper hardly makes an impact, a mere 3% of buyers found their home through print.  
Read more