Entegral Blog

If you have various business social media profiles you can link them on your Flex website to make it easier for your prospective clients to find you. Currently, you can link your the following platforms to display on your website: Google + Twitter Facebook Instagram LinkedIn Youtube Pinterest Blogger Screenshot of social media icons on a Flex website Contact our support staff to request a new profile to be linked to your website

With the focus on social media and social media marketing, it might be easy to assume that alternative marketing solutions, such as email marketing, is dead - but it isn’t and you can use this to target those clients who aren’t on social media. You might be thinking that email marketing is dead and gone but we are here to tell you that not only is that wrong but we have the answer to your email marketing needs! Techcrunch reported that in 2016, 75% of Gmail’s 900 million users access their accounts on mobile devices. In fact, the biggest driver behind Black Friday transactions was email marketing! [ Custora  ] Those figures show that email marketing is alive and well, but it is worth noting that 65% of users prefer emails to contain mostly images, compared to 35% who prefer text according to statistics from Hubspot So how do you use this to your benefit in real estate marketing? Firstly, we need to acknowledge that most users access their emails from mobile devices....

We now support the following additional property fields to Property24 from within the OMS and Sync: Kitchen Features Security Features Garden Features Pets Allowed Flatlet If you have marked these fields, or entered descriptions in them, simply save the property details again and it will update to Property24.

As the quality of online listings continuously improves, many real estate agents are left wondering how they can ensure their listing stands out from the rest - and at Entegral, we like to offer solutions to your real estate problems. This is where virtual tours come in! And with the OMS you can link any virtual tour to your properties! This includes 3D virtual tours from Matterport ( www.matterport.com ) Screenshot of a Flex powered website listing with a virtual tour Your virtual tours will be integrated on your fully responsive Flex real estate website once you have followed this step-by-step guide on how to add virtual tours:  Adding external videos, virtual tours & links

Operating across Namibia and specialising in beautiful coastal properties, Reef Break Realtors Namibia CC is a real estate agency that lives and breathes their slogan of “converting transactions into relationships” by providing quality service with a personal touch. www.realtorsnamibia.com Their goal of using the latest technology to market their client’s property is aided by the use of our Office Management System (OMS) and cutting edge Flex responsive real estate website solution . With the launch of their new website, Reef Break Realtors, now has a website that adapts itself to any screen size it is viewed from. This means that there is no longer a need for a separate mobile website. Not only is this cost-effective but also helps with Search Engine Optimisation (SEO) and according to the latest from Google, responsive websites will count in your favour when websites are ranked in search results. The new Reef Break Realtors website is based on our Elegant theme , boastin...

Have you ever thought about the speed of your site and how it might influence its SEO performance or what effect it might have on whether or not you get clients? Understanding the impact of site speed It is more than just feeling a little annoyed about a page that loads slowly, a slow website can hurt you in more ways than one. A user can decide whether or not to prolong their stay on a site based on the speed and as we know this can influence their decision on whether or not they should be using your services. It can also influence the social proof aspect of your business. However, going deeper, Skilled.Co revealed a few key factors that are also influenced by a slow page load. Here are some of the stats Mobile experience Mobile experience is highly linked with site speed as this is among the most important factors that affect the length of a visit. 64% of smartphone users expect a page to load in less than four seconds and if your page fails to do so, you might need ...

A study revealed that 55% of visitors read your content for 15 seconds or less, and with the millions of posts generated on a daily basis it is a war out there. (If you are still with us - thanks!) So what can you do to grab people’s attention with your content and keep them reading and exploring your website? Apart from only reading for 15 seconds or less, eight out of ten people will only read your headline . So the best place to start would be crafting an attention-grabbing headline. If you are thinking that you will just write a clickbait-worthy headline you will have to know that due to changes at Facebook with their algorithms those type of headlines will negatively influence how you rank on your follower’s newsfeeds. Headlines that answers questions that readers might likely have do well, for example: “The home buying process explained.” Because many users are browsing the internet from their mobile devices you will have to write your content with this in mind. F...

We're happy to announce to all our clients, as well as Cyber Agent clients, that a new partnership between Entegral Technologies and Cyber Agent has been established. What does this partnership entail? For Entegral Technologies clients: Entegral clients listing on the Office Management System, or feeding data to us via our Syndication services , will be able to add an additional marketing platform, www.tivvit.com, to their online advertising list. This service forms part of our paid portal service, which means that you will have to sign a contract with Cyber Agent and paying them a monthly advertising fee.  A monthly support fee will apply, depending on the number of listings that you feed and will be payable to Entegral Technologies. A once off setup fee of R249 excl VAT will also be applicable. For Cyber Agent clients: Real estate agents making use of the Cyber Agent system will now be able to feed their stock to additional property portals on Entegral's sy...

We've added landlord as contact type to new and existing property listings on the OMS:

While millennials have been made out to be “Generation Rent,” they are still the next generation of property buyers and it would be wise to market your brand to them now as you could be the one that takes them through first time renting to first time buying. The easiest way to do so is through content marketing, but you will have to know what type of content to market to ensure maximum success with the millennial market. You want to sell - but don’t A massive 84 percent of millennials don’t trust traditional advertising which means that for them corporations and brands that advertise directly through content is a big no-no. If you want to reach the millennial set you will have to use your content to inform, entertain, or otherwise provide value, with conversions as a secondary consideration. Socially aware It’s no secret that millennials are one of the most engaged, involved segments of society on social media. Instagram is one of the biggest platforms for millennials...

The latest statistics from Instagram shows that this social media platform has 200 million daily active users, and while Facebook is still at the top of the pile, Instagram is no longer a platform agents should ignore. Instagram is perfectly geared towards visual marketing and studies have revealed that users on Instagram follow brands for ‘surveillance .’ That’s right, followers want to keep tabs on you and your brand. So what does this mean for you as a real estate agent? Simply put this means that followers already have some brand interest or loyalty - and with our tips you will be able to repay your followers with engaging content. The Do’s and Don’ts of sharing on Instagram Using Instagram is really quite simple. However, there are do’s and don’ts that you should know about sharing on Instagram. Do Link your business Facebook profile and business Instagram profile Link your Instagram account on your Flex responsive website Share photos of local events Share ...

While we take every step to ensure your email safety, it does occasionally happen that spam emails do slip through. Firstly it is important to know the key characteristics of phishing emails: The email asks for your personal information - In a phishing email, the ultimate goal is to obtain your personal information, such as your bank account numbers, credit card numbers, passwords, and more. They do this by crafting their messages to instill a sense of urgency to take action immediately. No matter how convincing or official an email message might look, it’s important to remember that if it asks for your personal information, this is a sign that the email could very well be fake, and should be ignored. Check for inconsistencies in the links - Phishing emails will usually try to convince you to click on links in their message, so they can take you to their own custom page and have you voluntarily divulge your personal information. Before clicking on any link, hover over the link with y...