Updating your website - why you should do it and why we did it

At Entegral, when we recommend something to our clients, we make sure that we would apply our own advice to our business. Using a special #ThrowbackThursday example, we will show you just how important it is to have an up-to-date website for your real estate agency.

As we have said before, perception matters in business, in fact, Stanford’s Persuasive Technology Lab found that almost half (46%) of people say a website’s design is the number one criterion for discerning credibility.

Throwback to our website in 2005

Back in 2005, our Entegral website was considered trendy but would now look completely out of place.

Our website today is responsive, sleek and easy to navigate - everything consumers (and Google by the way) holds in high regard. If we hadn’t updated our website, would you trust us with your business?

And while you might think that the same rules do not apply to real estate, it does. Perception matters no matter what industry to you are in. An outdated website might make it look like you don’t care about your business even if you are a dedicated real estate agent in reality - who would want to entrust the sale of their property or the biggest financial decision of their lives to a company who seems like they don’t care?

An updated website is not just a matter of perception either, remember when we said Google cares? With all the latest developments and the imminent mobile first indexing, having a responsive website will help you with organic SEO and increase your chances of getting a better ranking score.

The solution

If you want to improve your website’s SEO performance and user experience then our Flex responsive real estate websites are the answer you have been looking for.

Flex powered websites adapts to the device it is viewed from, without losing functionality - this means that whether a visitor is viewing your site from their laptop or smartphone they still get the full experience - from searching for properties to reading your latest news.

As a little extra tip - as you can see from our old website our logo (as well as MyProperty’s logo) has also undergone a revamp. Entegral has a solution for logo revamps that won’t break the bank. You can find out more about why you should consider a revamp here: Logo redesign? Why and how it is done right

Contact us today to find out more about upgrading your old Entegral website to a Flex website or for more information on launching your first real estate website with us.

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