Using your real estate knowledge in content marketing
Brands, of all varieties, are embracing ‘knowledge economy’ as an opportunity to create content for their websites. The simple reason for this is that when done right, content is just another form of knowledge. And positioning yourself as an expert in your field using content marketing experience nearly 8 times the site traffic of those businesses that don’t.
As a real estate agent you are in possession of a wealth of knowledge - from the property market in general to community knowledge - and in a modern era where consumers want information quickly, you can churn out knowledge driven content to market your website and yourself.
Sharing knowledge through content
There are many ways of sharing your knowledge—specifically if it’s packaged as an effective and targeted piece of content.
You can read more about content creation ideas here:
- Google hack for content creation
- Evergreen content for your real estate website
- Neighbourhood profiles as content
However, if you are writing content but not sharing it, you are losing out on potential clients.
Apart from sharing it on your social media platforms, you should also be sharing it through your newsletters. Entegral has an automated newsletter solution - marketing your listings and content without you having to lift a finger.
To embrace the digital knowledge economy, you have to be ready to convert and repurpose your knowledge into content that’s valuable enough to turn heads and get people to buy into. This is not just good for website traffic but is also good for generating leads and acquiring new clients.