5 Little-known Instagram features you should be using for your real estate brand

Enhance your reach and engage better with your followers on Instagram with these little-known Instagram features.

1. Archive your old posts

Stay on-brand with Instagram’s new archive feature. This will allow you to archive old posts that are no longer relevant to your brand or simply just outdated.

Archive lets you move posts from your profile page into a private tab. If you change your mind and want to reshare an Archived post, it will appear in its original chronological spot.

How to archive posts:

  • Tap three dots at the top of the post you want to archive.
  • Choose Archive.
  • The image or video will move into Archive tab.
  • To repost an archived post on your profile, tap Show on Profile.

2. Save posts to private collections

You can now save other users’ posts to a private collection without alerting anyone. You can also organize these albums by different names, so if you’re tracking competitors, inspirational posts, or customer interactions, you can easily store and access them for future reference.

  • How to save a photo to a collection:
  • Tap the bookmark icon on the bottom right of the post you want to save.
  • If you have multiple collections, select which one you want the post to save to.
  • You can access your collections by tapping the bookmark icon on your own profile.
  • How to create a new collection:
  • Go your profile page and tap the bookmark icon
  • Click the plus-sign icon in the right corner
  • Enter your collection name, tap next, and save any photos or tap Done.

3. Replay your live videos in Stories

When you post a live video to Instagram, you can now post it to your Stories for 24 hours. Prior to this feature update, live videos disappeared when the stream ended.

When you repost the video, you don’t have to worry about losing views, comments, and likes from your live video—they will show up automatically.

  • How to replay your live videos:
  • Swipe to live mode and record video.
  • When your broadcast ends, click Share at the bottom of the screen.
  • Your live video will be available for 24 hours.

4. Use location and hashtag Stories to reach new and relevant audiences

If you’re looking for a new way to extend your reach and find new fans, try Instagram’s location and hashtag Stories. This allows you to add a clickable location sticker to your story. Users can search and view public stories in any geographic location.

This feature makes it easy for potential customers to find you, follow your brand during an event, or enter a contest.

  • How to use location and hashtag Stories:
  • Begin your story.
  • Click on the stickers icon in the top right corner.
  • Select the location sticker and type in your location. A drop-down list will appear and you can choose your location.
  • Do any final edits on your post.
  • Click Next to post your story.

5. Get in front of a local audience with the Places tab

The Places tab is an underutilised part of Instagram’s Search and Explore page. When you search in the Places tab, Instagram will feature the nine highest ranking posts in that location, followed by the most recent posts in chronological order.

How to search Places:

  • Go to the magnifying glass icon at the bottom of your profile.
  • Search for Places.
  • Select your desired location.

These new features and little-known tricks will allow you to better engage with your following and also help you keep your brand on-point. The increased exposure will also get your real estate brand in front of a new audience and potentially new followers or clients.

More articles on Instagram for real estate agents:

Remember that with your Flex responsive site you can link your social media profiles to ensure visitors to your website can easily find you on the various platforms!

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