Still not optimised for mobile? Now even Facebook will penalise you

Mobile IS the future, there is no denying it. Countless studies can back this up - and now the most popular social network, Facebook, will penalise sites that aren’t optimised for mobile.


Facebook announced a few new tweaks to its News Feed algorithm -- most notably, perhaps, was the announcement that links to sites that aren't optimized for mobile viewing.

Facebook will now start taking link loading speed into account when deciding how to rank posts in the News Feed, to improve user experience for more than half of users who access the site via mobile devices.

While you might think that Facebook is not that important, consider that there are 1.15 billion mobile daily active users for December 2016, an increase of 23 percent year-over-year.  (Source:  Facebook as of 2/01/17)

This is hugely significant and shows the dramatic growth of mobile traffic on Facebook.  Mobile advertising revenue represented approximately 87 percent of advertising revenue for Q2.

Age 25 to 34, at 29.7% of users, is the most common age demographic. What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.

And if your real estate posts are being penalised because your website is not optimised for mobile you are losing out on some serious business.

If you are still not convinced maybe Google’s mobile first indexing will get your attention. This means that you can create as much fantastic content and other SEO features as you like, but if your site is not mobile-ready you will be penalised and won’t get that great ranking your SEO efforts deserve.

If your site isn't already optimized for mobile users, now is the time to switch over your real estate website to our Flex responsive solution. It is cost effective and search engine friendly.

Contact us today for more information regarding our Flex solution or how you can convert your current Entegral powered website into a brand new responsive website.

Popular posts from this blog

Easily link Base with external CRM systems

Image
What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
Read more

Property24 acquires Private Property, what do estate agents think?

Image
Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
Read more

US trends show more buyers come from internet, less from print

Image
Where home buyers found the home they purchased- 2001 vs. 2008   Have a look at the very interesting figures published for USA home buyers on: http://rismedia.com/2009-03-29/buyers-becoming-more-successful-finding-homes-through-internet/   The NAR statistics show that 7 years on from 2001, 32% of home buyers found their home through the internet. What’s even more interesting is that print newspaper hardly makes an impact, a mere 3% of buyers found their home through print.  
Read more