Entegral Blog

We are proud to announce a fresh new approach to promote your property mandates on social media for Entegral clients. Estate agents now have the opportunity to promote individual property mandates through our very active MyProperty Facebook, Twitter and Instagram social media channels. Depending on the package, you can also promote your property mandate through the highly effective Google Adwords network. Our initial launch packages offer a hyper-local approach to target people around the area of the listing for maximum impact.  Simply log into your Base / OMS account and click on the 'promote' link on your mandate: For those agents supplying listings through our Sync interface , you can simply navigate to your property listing on MyProperty and click on the ' Promote this listing ' link: Choose your package and click the order button to pay via our credit card payment gateway. Once ordered you will receive a confirmation email, our ...

When marketing your real estate listings and agency, often times real estate agents focus on generating as many leads as possible - but is that the best approach? Once you have generated all your leads, you have to spend more money and time to convert the leads you already paid for. You are just going round and round the cycle and spending money to hopefully create more business for yourself. Can we not break this cycle in 2018? Even the leads you are marketing are tired of being marketed at. So what is the solution? The answer is relationship building. Real estate is a relationship business, and maintaining that relationship is not only going to be way more cost-effective it is also going to ensure that your social proof will increase. Why? Because you are investing in people, adding value to their lives and adding value to your business relationships. You already have interested leads from your property alerts , social media pages and even previous clients. In 2018, buildin...

You’ll never generate more leads or attract more visitors to your website if it isn’t credible - but what determines the credibility of your website and what influences it? In our latest blog, we take a look at what influences your credibility and what you can do to build and maintain it. Visitors are skeptical from the get-go Scientists from Microsoft Research analyzed page-visit duration for 205,873 web pages (with more than 10,000 visits to each page). Using data from a popular web browser plugin, they were able to find the answer They found that 99 percent of web pages have a negative ageing effect*. When website visitors hit your landing page, they’re skeptical. They’re quickly scanning the page looking for a reason to abandon your site. Get your website visitors past the 30-second mark and they’ll spend a lot more time on your site. So how do you get them to stay longer? Credibility! They are looking for signals that show your organization is reliable, trustworthy, a...

Over the years our developers and designers have created amazing tools and products to help busy real estate agents streamline the way they do business. We take a look at some of our key products that will change your business. Most real estate agents will tell you that they need a few more hours in a day to get to everything they need to do, with these products you might just find yourself with an extra hour or two to drink a cup of coffee. Office Management System First things first - any successful real estate agency needs an office management system that will assist them with their day-to-day admin work. Our Office Management System (OMS) is the powerful tool that you have been looking for. Backed by countless hours of development the OMS lets you list your properties once and publishes them on all the leading portals, including your own Entegral website, print automated brochures, manage your contacts and referrals, draw property reports, send out SMS’s to your briefcase...

To help you maximize your local visibility, we’ll be looking at some local marketing tips. Some are highly specific while others serve as more of a generalized guide, but if you’re trying to reach new customers in your area, grab a coffee and read on. Create locally focused content We all know that Content is Good, but it’s amazing how few locally focused real estate agencies don’t bother with content as a marketing strategy. It’s understandable but for those who put in the extra work, it could really pay off. Creating locally focused content is an excellent way to both increase your visibility to prospective customers and establish your agency as a trusted voice in the community. When it comes to deciding upon which types of content you should produce, think about it from the perspective of your clients. What are their most common questions? Are there opportunities for seasonal content? Take advantage of AdWords’ geo-targeting options One of the most powerful tools at mark...

Content marketing in the broader spectrum will ensure traffic to your website, however that doesn’t mean all the traffic to your website will be local - you might end up catching some international eyes as well, which is not a bad thing. But when you are trying to get local eyes on your website you need these local lead generation tips! If you really want to succeed in your efforts to generate local leads, you’re going to want to drive as much traffic as you can to the lead generation pages on your website - such as content pages or search result pages. Unfortunately, traffic doesn’t come easy and you’ll have to invest some time and money into your efforts. Let’s explore a couple ways you can start driving potential leads to your lead generation stations. Google Ads Content is a free way of generating traffic but if you want big gains, you are going to have to pay.One of the best ways to drive traffic is to invest in Google Ads. Google Ads (along with SEO) are great traff...

Article by: Adriaan Grove (CEO, Entegral) PROPERTY PORTALS – RISKING ALL TO BE NUMBER ONE? This is interesting... 50% of USA portal Zillow's operating expenses are sales & marketing related, yet they are making a net loss. Both Trulia and Zillow will spend close to R500m this year in advertising whilst competing for the same customers. That’s R1 billion!  Basically, their increase in marketing is outpacing their user and subscriber growth. They are trying to outdo each other in a highly competitive space, by pumping more money into advertising. Both are listed on the stock exchange, so they are driving the revenue numbers for investors. Do we have a similar situation in South Africa: where excessive amounts are spent by portals on advertising, which must be recovered (from estate agents) over the long term?   SOUTH AFRICA – A SMALL SPACE TO COMPETE IN The EAAB lists about 40,000 agents and 10,000 registered agencies - of course the active agents and agencies are far l...

Looking to boost your estate agency’s website presence on the Web? Why not give our new Google Adwords packages for real estate agents a chance? Click on the following link for more info and to sign up today: http://www.entegral.net/content/p469_Search-Engine-Marketing---Google-Adwords.aspx